Field & Campaign Marketing Manager - Progress Federal Solution
ProgressAbout the role
Progress Federal Solutions focuses on servicing the U.S. government and public sector. Our primary product is a highly differentiated data management platform that helps our customers on their journey to get more value out of their enterprise data. We enable organizations to integrate all their data and metadata, power transactional and analytical applications, and curate data for machine learning and AI. To learn more visit www.progress.com/federal.
We are looking for a Field and Channel Marketing Manager to help scale Progress Federal Solutions. In this role, you will own the planning and execution of high-impact marketing programs and events that support federal sales priorities, generate qualified demand, and enable sales and partners to successfully bring Progress solutions to government customers.
In this role, you will:
- Devise integrated field and campaign marketing plans targeting federal agencies, factoring in customer pain points, procurement cycles, compliance needs, legislative trends, and capture strategy.
- Collaborate with Product Marketing and Corp Communications for branding, awareness, and thought-leadership campaigns by crafting narratives and campaign themes that align with federal missions, priorities, and current policy initiatives.
- Manage and execute multi-channel field and digital campaigns, including live events, executive briefings, trade shows, webinars, email, paid media, and sponsorships to generate demand and advance agency-specific pursuits.
- Collaborate with cross-functional teams—sales, product, government affairs, campaign operations, and external agencies or partners—to build integrated campaign plans, unify messaging, and maximize reuse of assets across programs.
- Analyze market and competitive data, monitor campaign performance, and continuously optimize tactics while reporting pipeline contribution, conversion, and ROI to leadership.
- Influence and educate internal stakeholders on federal market conditions, campaign insights, and opportunity health, adapting strategies as regulations, priorities, or agency needs evolve.
- Work with product marketing and select third parties to create, localize, and execute content for federal-focused campaigns across digital channels, print, and public relations, supporting launches and solution messaging that resonate with government buyers.
- Meet pipeline and acquisition targets by leveraging account-based marketing, aligned capture/campaign plays, field events, and other demand-generation tactics specifically tailored for federal audiences.
Your background:
- 5+ years proven experience in federal marketing, public sector campaigns, or business-to-government (B2G) marketing, including ownership of campaign performance metrics.
- Strong understanding of federal procurement, compliance regulations, agency missions, and how to translate them into compliant, effective campaign and field strategies.
- Excellent communication, project management, and data analysis skills, with the ability to manage simultaneous campaigns and field programs end-to-end.
- Ability to develop creative, differentiated campaign concepts, influence cross-functional teams, and thrive in a fast-paced, highly matrixed environment.
This position is also eligible to participate in our commission plan. Final base compensation is determined by a number of factors, including but not limited to job-related skills, education, demonstrable experience, and allowance for future and continued salary growth. We also offer a robust benefits package, with details below.
If this sounds like you and fits your experience and career goals, we’d be happy to chat.
What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy:
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