Field Activation Manager -Southeast

The Field Activation Manager (FAM) will be part of the Distribution team, this role is pivotal in owning Guayaki’s territory, channel strategies and field team's strategy for brand growth by generating excitement and awareness for the Guayaki Yerba Mate brand through product trial and consumer interaction in the US. The Field Activation Manager will be a key contributor to our team, responsible for driving a team of successful sales and distribution execution specialists at retail, along with local marketing activation of the brand. You will be the heart of the Guayaki brand for your region and may need to work evenings and weekends based on a flex schedule.

How you’ll help:

The FAM core responsibilities include leading a team of Field Activation Specialist (FAS), planning, executing and building relationships in your region and targeted consumer markets to ensure teams deliver against KPIs across sales, distribution, and field marketing. 

• Field Sales and Execution team objectives 
  • Work with Director of Field Activation to build unilateral objectives that align with national strategy and prioritize regional priorities to market activation and brand awareness objectives. 
  • Create a calendar with sales & marketing priorities and objectives aligned with monthly business plans for the assigned geographic area. 
  • Align with Distribution Partner Manager’s (DPM) to combine regional objectives into FAM objectives. 
  • Work with Distribution teams to ensure collaborative working relationship with DPM in responsible markets. FAS working directly with the distributor to elevate market performance. 
  • Perform against KPI metrics and achievement-based compensation programs.  
  • Expand channel presence to On-premise. Using channel as a voice for brand awareness and consumer interactions (Sampling/Activations) 
•  New Business Development  
  • Actively Identify and lead the targets for new accounts through coordinated sales efforts and in partnership with DOD and DPMs to increase brand penetration and exceed sales targets.  
  • Develop tools to identify new opportunities to expand shelf space, add additional SKUs/Facings, improve shelf and cooler placements, and achieve assigned rack/display targets.  
  • Lead sampling, brand/marketing development campaigns in Key Retailers to build region level retailer relationships. 
•  Retail Execution Standards and Execution  
  • Active use of Karma to support and monitor in-store promotion execution and display activity within new/existing accounts. Conduct store audits during every visit. 
  • Ensure the brand is adequ