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Regional Director of Visual Merchandising - Mid Atlantic/South

Macy's
Boca Raton, United Statesfull_timeVerifiedPosted 13 Apr 2026

About the role

About

Bloomingdale’s makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale’s like no other store in the world. Across all brand touchpoints—from Bloomingdales.com to our newest small store concept, Bloomie’s—everyone plays a critical role bringing our mission to life. Our inclusive culture promotes diversity of background, thought and opinion. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative, while having a lot of fun along the way.

Job Overview

The Regional Director of Visual Merchandising (RDVM) drives consistency of visual execution in all stores within the region, establishing Bloomingdale’s as the local leader of the merchandise presentation their region.  The RDVM inspires and guides the store team to deliver environments filled with creative energy and aspirational yet approachable style. The RDVM is focused on role modeling a strong creative sense of fashion leadership balanced with an understanding of metric driven commerce. The RDVM dreams big in their support of corporate and regional initiatives, pushing the envelope of what bold and innovative means for their team.

Partnering with the RDOS, GMs, and store teams, the RDVM understands, supports, and responds to the needs of the region decisively and methodically to make things happen. The RDVM builds and cultivates a motivated, skilled and equipped management team.

The RDVM drives front of house planning to ensure day in/day out merchandise presentation techniques and promotional events calendar are executed and consistent with corporate visual merchandising, while placing the customer first, always. This is achieved through managing and developing a powerful team of passionate executives and hourly colleagues, building together to ensure best practices are executed, and guaranteeing the delivery of fashion leadership, merchandise strategies, fashion trends, prototypes and creative alignment to marketing campaigns in our stores.

Essential Functions

  • Passionately develops and deploys talent/resources in the visual/merchandising functions in the region.
  • Lead the Visual Merchandising teams to deliver a customer centric fashion leadership vision by leading an approachable, energetic, style conscious and fun shopping experience through visual.
  • Cultivate a store team that understands their contribution to customer service through presentation techniques, store appearance and fashion leadership.
  • Implement/deliver an outstanding environment of presentation and merchandising.
  • Complete/deliver all performance management functions including performance and conduct management process when appropriate.
  • Empower visual and merchandising team to ensure aligned execution of all merchandise strategies, standards presentations and marketing campaigns.
  • Cultivate a strong business partnership with GM, RDOS, and other Regional and Central partners.
  • Cultivate bench talent for visual and merchandising.
  • Be a visible and responsive leader throughout the store Ensure Operating Principles are fully embraced by the region with the appropriate communication and culture.
  • Liaise between central and stores to align to marketing campaigns and merchandise strategies, create an exciting in-store experience through innovative and animated techniques of visual presentation, lifestyle merchandising concepts and store business driving events.
  • Partner with General Managers, Visual Merchandising teams and Operations teams on seasonal merchandising strategies and marketing events and operational support to coordinate execution to drive the business.
  • Analyze and understand key business trends, through review of Focus Report and Key Item Reports, and ensure merchandising and visual focus on supporting those businesses.
  • Own the business through fashion leadership.
  • Understand comp business trend Plan/LY by using Branch comp and focus business reports.
  • Utilizes promotional calendar to set priorities and meet deadlines for store events.
  • Maximize sales opportunity by leveraging our core values while executing central merchandise strategies to deliver the plan.
  • Participates and leads seasonal prototypes and follows up with quarterly Regional workshops
  • Partner with the in store and trade area leadership to ensure compliance to Logistics, workload planning, markdown execution, workload completion reports, Return t

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