Director, Growth

Our Company:

At Cerebral, we're on a mission to democratize access to high-quality mental health care for all. We believe that everyone everywhere deserves to get the care they need, and are striving to make care convenient and accessible, while tackling the stigmas that surround mental illness.

Since launching in January of 2020, Cerebral has scaled to provide mental health services to more than 700,000 people in all fifty US states. With support from investors like SoftBank, Silver Lake, Access Industries, Bill Ackman, WestCap, and others, and impactful leaders like you, we’ll continue to democratize mental health care and double down on clinical quality and deliver exceptional client outcomes for years to come. With a heavy focus on clinical quality and safety in all that we do, we’ve accomplished excellent outcomes for hundreds of thousands of clients:

• 82% of clients report an improvement in their anxiety symptoms after using Cerebral.  
• 75% of clients who report improvement in their depression see improvement within 60 days.  
• 50% of clients who initially report suicidal ideation no longer harbor suicidal thoughts after treatment with Cerebral.

This is just the beginning for Cerebral, and we won’t stop building, growing, and iterating until everyone, everywhere can access high-quality, evidence-based mental health care without high costs and/or long wait times. We’re looking for mission-driven leaders who share these values, and we need your help as we transform access to high-quality mental health care in the United States and beyond.

The Role:

As a Director of Growth, you will drive client and revenue growth by delivering superior next-generation experiences related to attracting, converting, activating, and retaining our clients. You have a passion for mental healthcare, emerging technology, analytics and delighting the client throughout the entire user experience.

In this role, you will lead growth hacking, lifecycle marketing, and product-led growth - including strategy development, prioritization, and execution of tests and initiatives to improve our client experience, build loyalty, attract and convert new clients, and ultimately drive growth.  

You will work with a cross functional team to develop our broader growth strategy and roadmap. You must be a strong leader, strategic thinker, and excellent communicator. Being a team player and working well with others is a must.

Who you are

• 8+ years of experience with direct-to-consumer growth & performance management
• Expertise in AB tests, testing strategies, and experimentation to improve LTV/CAC
• Experience leading a team and collaborating cross-functionally
• Experience in developing & executing a referral strategy
• Experience in driving growth through customer experiences, building growth loops, and communicating effectively with clients
• Experience working directly on customer communications & engagement 
• A proven track record of building growth strategies, prioritizing & delivering on roadmaps
• Ability to empathize with the client all times and find ways to delight the user
• A goal-oriented mindset and eagerness to execute
• A keen ability to understand and articulate priorities and make the right trade offs when necessary
• Excellent writing, communication, organizational and time management skills
• A strong passion for helping people be their greatest version of themselves by offering world class mental health services

How your skills and passion will come to life at Cerebral:

• Develop a testing roadmap to optimize engagement & loyalty and grow revenue
• Define and manage strategic and tactical metrics, analyze data, and translate into successful actions to further optimize performance
• Growth Strategy lifecycle marketing: Develop and iterate on the growth strategy to ensure we achieve our business KPIs and maintain LTV/CAC goals.
• Own the strategy and develop customer communications across relevant touch points: Email, SMS, app push, and others. Continuously aim to drive sessions, revenue, positive sentiment, loyalty and increase in lifetime value
• Collaborate with key stakeholders across the