Senior Media Planner, Paid Social

Company Description

EVERSANA INTOUCH™ is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.  

We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.   

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.  

And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success.  

Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH B2D, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International. 

Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve.     

Job Description

WHAT DOES A SENIOR MEDIA PLANNER, PAID SOCIAL DO?

The primary role of this position is to lead the planning and buying process and activating the media planners and associate media planners for contributions based on their skill set.

The primary role of this position is to continue to grow the capabilities of Intouch Solutions in paid social advertising and to become the internal expert in all areas relating to the expertise. The Senior Media Planner will work closely with the Media Planners(s) and Supervisor(s) as well as other members of the Media Department and the Social Media Department to confidently recommend social advertising as a complement to existing paid campaigns or as a stand-alone channel.

This individual will be responsible for all aspects of the campaign, starting with the initial recommendation and client presentation, management, and optimization of the campaign for optimal performance, assistance with content strategies on social pages and compiling/providing reports and insights to management and clients. The Senior Media Planner has a pulse on the media landscape and cake take general media industry trends and opportunities and translate those to client opportunities.

Account communication is a large component of the everyday workload of a Senior Media Planner, Paid Social. This includes but is not limited to consistent project/status updates with Account and Project Management teams, strategic collaboration with social counterparts on holistic approach, and content development. This role will also occasionally take the lead on external communications with platform and data partners for specific account deliverables and projects. This person will be flexible when it comes to task management and have the ability to prioritize and reprioritize under changing timelines.

The Senior Media Planner will keep up with industry updates and announcements from social channels such as Facebook, Twitter, Instagram and other HCP communities and will be the voice of EVERSANA INTOUCH to the industry and our clients through timely POVs, blog posts and case studies. In addition, this person will also think progressively about how the pharmaceutical industry, led by EVERSANA INTOUCH can utilize the channel for more data-driven targeting opportunities.

Qualifications

WHAT ARE WE LOOKING FOR?

• Bachelor's degree or equivalent education plus professional experience required
• 3-5 years of experience in media planning, account services or some form of marketing
• Experience in healthcare or pharmaceuticals preferred
• Detail-oriented with strong math aptitude and organizational skills
• Client service background
• Presentation skills
• Able to multitask with numerous accounts and be a team player in a fast-paced environment
• Experience with Meta