Dairy Cattle Marketing Specialist

Job Description

The Marketing Specialist Cattle Dairy products will be responsible for the management of a portfolio of brands utilized primarily in dairy operations as well as beef reproduction.  Other duties include partnering with internal stakeholders to create solutions for customers beyond the product portfolio.

Primary Responsibilities:

• Establish and execute objectives and strategies for the reproduction and udder health portfolio which include products worth approximately $50M in annual sales.

• Responsible for day-to-day management of current repro and udder health portfolio.

• Communicate and champion the short and long-term strategies and tactics for brands to drive revenue growth

• Development of tactics and resources to support field sales

• Development of non-personal promotion tactics

• Agency management

• Liaise with relevant industry groups

• Development and management of annual promotional budget

• Input into Annual and Long-term planning forecasts

• Partner with tech services team to develop and implement clinical studies/trials supportive of continued growth of the business

• Product life cycle management

• Partnership with monitoring marketing team members to create portfolio solutions for customers

KPIs:

• Develop actionable KPIs which support measurement of marketing plan success.

• Develop actionable customer insights to drive deeper understanding of business opportunities and challenges. 

Stakeholders:

• Internally – Marketing Director, Brand Managers, Sales Team, Channel Team, Technical Service Team

• Externally – Customers, Vendors, Distributors, Agencies

Working Conditions:

• Working inside and office

• Inclement weather (events outside)

• Occasional lifting of up to 50lbs

• Standing for some extended periods

• Travel expectations up to 30%

Interaction and liaison with:

Local and Global Management within our company's Animal Health, as well as, Channel Team, Livestock Team, and support team members such as digital operations, regulatory, legal.

Qualifications and Skills Required:

• Bachelor’s Degree in marketing, business, communications, or another related field  

• 3+ years marketing, sales, advertising or business experience.

• Strong attention to detail 

• Exceptional verbal and written communication skill 

• Experience in Animal Health, dairy preferred.

• Project management

Leadership Behaviors:

• Foster Collaboration

• Focus on the Customer

• Demonstrate Ethics and Integrity

• Drive Results

• Focus on the Customers

• Make Rapid Disciplined Decisions

Professional Competencies:

• Working across boundaries

• Productive Communication

• Business & Financial Acumen

• Project Management

• Problem Solving

• Strategic Thinking

Core Commercial Functional Competencies:

• Market Access

• Customer & Market Insights

• Strategic Business Management

• Product Knowledge and Portfolio Management

• Lifecycle Management

• Customer Engagement

Sub-Functional Commercial Competencies:

• Due Diligence

• Negotiating and Contracting

• Strategic Marketing

• Brand management

• Customer Segmentation and Targeting

• Market Management

• Commercial Strategy Execution & Operations

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Emp