Senior Manager, Social Marketing - Fenty Skin

ABOUT KENDO

 

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• “Can Do” Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone’s voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It’s our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

 

The salary range for this position is $124,000 - $150,000 per year based upon a San Francisco location. Offered salary is dependent upon experience and location. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.

 

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, KVD Beauty, Lip Lab.

 

 

Position Summary:

We are seeking a dynamic and experienced Senior Social Marketing Manager to lead the development and execution of Fenty Skin's social media strategy. You will be responsible for creating a blueprint for our branded social channels, driving brand awareness, building customer engagement and loyalty, and supporting business goals. You will manage the organic social budget, coach and mentor a high-performing team, and stay ahead of the curve in the ever-evolving world of social media.

 

Responsibilities:

• Lead the development of Fenty Skin's social media strategy and create a blueprint for how Fenty Skin's branded social channels express the brand and support business goals.
• Drive brand awareness and introduce Fenty Skin to new audiences while building engagement and loyalty to our overall customer base.
• Define the role of each social media channel.
• Lead the development and execution of best-in-class organic social strategy across all platforms, including platform strategy, content strategy, community management, campaign planning, and social calendars.
• Work closely with global partners to make Fenty Skin a global brand on owned and retailer social channels.
• Create, deliver, and continuously evolve the 'global brand social playbook.'
• Employ a test, learn, scale strategic mindset to optimize owned social.
• Identify and proactively pursue social innovation across reporting, content, and strategy.
• Partner with e-commerce and retail marketing teams to support direct sales-driving initiatives.
• Manage the annual organic social budget, forecasting, planning, and tracking.
• Be a strategic thought partner cross-functionally with Creative, Brand Management, eComm, and international teams.
• Share best practices, general guidance, and the implications of platform updates with broader groups.
• Schedule, write copy, and community manage one social platform.
• Strategize social-driven ways to reach new audiences beyond our owned channels.
• Oversee and lead reporting - data tracking, insights, analytics platforms, and competitive landscapes.
• Coach, mentor, and inspire a high-performing team.
• Maintain a pulse on pop culture, digital/social/tech innovation, emerging influencers, and content creators.

 

Requirements:

• 7+ years of experience in social media m