Senior Associate, CRO (Conversion Rate Optimization)

Senior Associate, CRO

Thirty Madison is looking to add a skilled Senior Associate or CRO to our growing team. Conversion rate optimization is crucial to marketing performance and has the ability to magnify our paid marketing budget. This role will be a key member of the growth marketing team and tasked with optimizing our conversion funnel end-to-end. You must be comfortable in a fast-paced environment, and working cross-functionally across multiple teams.

This person will succeed if they are customer-centric, analytical, detail-oriented, have a strong understanding of the intricacies of the conversion funnel, and dedicated to setting the standard through structured A/B testing. We look for teammates who are curious, kind, and proactive and who will challenge us at every turn — asking the tough questions and determined to find the ideal solutions. Above all, you embody the Thirty Madison mission of providing access to healthcare for all who suffer from chronic conditions!

Comp | Perks | Benefits

• The base pay range for this position is $89,600 - $110,000 per year.**
• Competitive Salary + Annual Incentive Plan + Stock Option Package
• Robust and affordable Health, Dental, and Vision plan options
• 401k with a match, commuter benefits, and FSA
• Annual $750 vacation stipend and $500 happiness stipend
• Flexible time off policy
• Career growth opportunities

** Within the range, individual compensation will be determined through a wide variety of factors including but not limited to education, experience, knowledge, and skills. Please note that the compensation range listed reflects the base salary only, and does not include incentive target, equity, or benefits.”

What you get to do every day

• Support the strategy and execution of optimizing the conversion funnel, improving each step of the funnel from landing page to purchase for 30M brands
• Help to plan and implement A/B tests on the conversion funnel to increase conversion rate, revenue, LTV, and retention
• Collaborate to develop a CRO testing roadmap and A/B experimentation framework, execute tests against the roadmap, and report on experiment results
• Analyze and monitor conversion funnel metrics and build key performance indicators reports with large sets of data to identify trends, efficiencies, and opportunities that can help reduce funnel dropoff
• Collaborate with growth team on testing strategy, offers, sales, landing page design, and other growth initiatives
• Help to analyze growth metrics, such as offers and sales, to highlight trends and opportunities
• Work cross-functionally with the growth, design, product, and data teams to ideate and execute new landing page and conversion funnel tests
• Help to manage, build, test, and optimize landing pages for use across all marketing campaigns
• Closely collaborate with both external (agencies) and internal teams (product and design) on testing roadmap and framework

What you bring to the role

• Proven experience helping to manage the conversion funnel (from strategy to execution) and demonstrable experience (bonus points for experience with a high-growth subscription business!)
• Experience growing CVR, revenue, and downstream metrics through A/B testing each step of the conversion funnel
• Have experience developing, structuring, optimizing, analyzing, and reporting on tests
• Believe in a cycle of iterating, testing, implementing - the build, measure, learn feedback loop - and graduating the findings of these tests to our core strategy
• Are customer-centric — you understand our customer, from data analysis to market research to customer testing, and represent them in your work
• Are thoughtful about each step of the funnel, using data and design as approaches to drive conversions
• Positive, flexible, detail-oriented, and well organized to thrive in a fast-moving environment and meet challenging deadlines
• Are passionate about data, analysis, and reporting to find efficiencies at a granular level, as well as to take a step back and identify trends and insights to capitalize on
• Proficient in Excel, Google Sheets, and familiar with data visualization tools (Looker, mixpanel etc)
• Experience with platforms like Optimizely, VWO, Wordpress, Google Optimize, Hotjar
• HTML, CSS knowledge, Javascript
• Knowledge of SQL bonus

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Thirty Madison we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experie