Account Director, Universal Ads

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.

Job Summary

As an Account Director, Universal Ads, you will focus exclusively on driving new demand across search agencies, merchant aggregators, and SMB performance marketers, introducing them to the power of Connected TV through Universal Ads.

This is a highly entrepreneurial role within Comcast Advertising, sitting at the intersection of performance marketing and television. You’ll be responsible for identifying new partners, educating the market, and helping advertisers transition from social and search to CTV as a proven performance channel.

You’ll collaborate closely with internal teams across Sales, GTM, Product, Enablement, and Marketing to ensure your clients experience the full value of the Universal Ads platform- from onboarding to optimization.

Job Description

Core Responsibilities

• Drive adoption of the Universal Ads self-service CTV platform among performance-driven agencies, aggregators, and SMB advertisers in verticals where CTV delivers measurable results (e.g., home services, marketplaces, and DTC brands).
• Prospect and close new business opportunities through outreach, discovery, and tailored platform demos.
• Educate and consult agencies and advertisers on how to leverage Universal Ads for customer acquisition, lead generation, and measurable ROI.
• Partner with the Enablement and Product Solutions teams to ensure new clients are successfully onboarded and set up for success.
• Build and maintain relationships with key agency decision-makers, helping them integrate CTV into their clients’ existing performance marketing mix.
• Provide market feedback to internal stakeholders to inform roadmap, GTM strategy, and packaging for SMB and performance-focused verticals.
• Track and report on key sales metrics, including pipeline growth, active advertisers, and revenue pacing.
• Represent Universal Ads and Comcast Advertising at industry events, conferences, and client meetings.

Qualifications:

• 3+ years of direct selling experience in programmatic, self-service CTV, or digital performance advertising (search, social, or display).
• Strong understanding of the performance marketing ecosystem, including search agencies, aggregators, and SMB advertisers.
• Proven track record of prospecting, generating leads, and closing new business.
• Exceptional communication, presentation, and consultative selling skills.
• Ability to work cross-functionally and navigate a large, matrixed organization like Comcast Advertising.
• Analytical mindset with the ability to translate client objectives into measurable outcomes.
• Self-starter who thrives in a fast-paced, entrepreneurial environment.

Preferred Requirements:

• Experience selling or supporting SMB advertisers or agencies focused on performance outcomes.
• Familiarity with CTV, programmatic media, or DSP platforms.
• Ability to synthesize market feedback and contribute to product and go-to-market evolution.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a cultur