Senior Manager, Global Marketing & C&CL Consumption & Purchase Analytics Intelligence Services

About The Coca-Cola Company 

The Coca-Cola Company is a global leader in the beverage industry, operating in over 200 countries and combining the power of scale with deep local knowledge to drive sustainable growth. As part of our commitment to innovation and data-driven decision-making, the Global Digital Network organization serves as a key growth driver, delivering enterprise-wide digitized solutions. 

This role is part of the Enterprise Intelligence team within the Global Digital Network organization. As Senior Manager, Global Consumption & Purchase Analytics Intelligence, you will play a critical role in creating and delivering analytics solutions that provide actionable insights into consumer behavior, consumption patterns, and purchase decisions. You will work closely with marketing leaders, Human Insights, Marketing Performance, Categories and cross-functional stakeholders to drive data-informed strategies that enhance brand performance and accelerate growth. 

Key Responsibilities 

Consumption and Purchase Analytics Creation and Delivery 

• Develop and deliver analytics solutions that provide insights into consumer behavior, consumption trends, and purchase patterns across global markets. 

• Create and maintain consumption and purchase performance reports, identifying key trends, insights, and actionable recommendations. 

• Collaborate with marketing teams to translate data into meaningful insights that drive brand growth and consumer engagement across the consumption and purchase consumer journey. 

• Present analytics outcomes and strategic recommendations to stakeholders, ensuring alignment with business goals and category strategies. 

• Partner with the Enterprise Intelligence team to integrate insights into brand strategies and identify opportunities for scaled productization and process improvements. 

Consumer Behavior and Market Insights 

• Analyze consumer behavior and market trends to identify opportunities for growth and innovation. 

• Develop and manage research protocols and data product measurement systems to measure and optimize consumption and purchase patterns. 

• Leverage AI enabled advanced analytics tools and methodologies to uncover actionable insights that inform marketing and category strategies. 

Support Purchase and Consumption Optimization 

• Embed consumer and market trends, competitive analysis, and purchase insights into analytics deliverables. 

• Collaborate with marketing teams to identify opportunities for innovation and align analytics outcomes with consumption and purchase strategies. 

• Support the development and execution of initiatives to optimize consumer engagement and drive purchase behavior. 

• Develop and manage reporting systems and dashboards to diagnose performance and identify opportunities for optimization. 

• Leverage automation, AI, agentic, and advanced analytics tools to radically upscale the consumption and purchase intelligence insights. 

Cross-Functional Collaboration