AVP, Product Marketing

Job Description:

Role Summary/Purpose: 

The AVP, Product Marketing plays a strategic role in configuring platform-centric Product, Feature, Capability and Channel (PFCC) messaging, positioning and marketing collateral to drive go-to-market strategies and enable our sales teams. You will support the usage and adoption of our products, services and capabilities by developing content and tools that help drive clarity and comprehension of Synchrony’s value and you will communicate feedback from the field that informs future product and product marketing process enhancements. 

In this role, you will assist the team in configuring enterprise product marketing strategies for platform and client marketing needs, and you will execute on those strategies from the beginning of a project to its successful completion. Projects may include supporting the internal infrastructure of the Product Marketing team, supporting in the creation of relevant, credible and differentiated messaging, positioning and marketing collateral for our products and charting the customer journey specific to a client. You will work cross-functionally with platform leaders, other GTM teams, product managers and sales channels, leveraging strong influencing skills while developing and tracking performance metrics to assess program effectiveness.  

For this role, you must be a creative and quantitative thinker. You should be familiar with various marketing techniques and be comfortable learning about and communicating the benefits of new technologies. Strong communication & relationship-building skills, an attention to detail and eye for quality are critical to your success, along with an ability to convey how the product value propositions meet the needs of our clients and providers.  

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities: ​ 

• Develop platform internal tools and sales collateral for effective B2B and B2B2C engagement – support in the development of product marketing infrastructure, tools and processes, including but not limited to the Synchrony Product Portal. Includes program management of workstream requirements and timing, management of related assets and internal websites (e.g., Syncranet) and Teams channels, and coordination for final delivery with internal stakeholder teams.  

• Positioning – Adapt foundational PFCC messaging into platform- and channel-appropriate messaging.  Includes cross-functional partnership with platform and client teams, consumer engagement marketing, industry marketing, cardholde