Job Description Summary

At GE Healthcare (GEHC) we deliver precision health to improve patient lives in moments that matter.

Our Pharmaceutical Diagnostics PDx business, a division of GE Healthcare, is a leading supplier of diagnostic imaging agents used in X-ray, CT, ultrasound, SPECT, and PET imaging to provide deep insight that enables clinicians to make confident diagnostic and treatment decisions for patients. Close to a quarter of a million patients every day are imaged using a Contrast Media or Molecular Imaging MI agents provided or produced by GE Healthcare.

Job Description

Role Summary/Purpose

The role of a Cardiac PET Physician Outreach CPPO at GE Healthcare (GEHC) involves driving the adoption and growth of GEHC's cardiac imaging agent, Flyrcado (flurpiridaz F 18), which is used for Positron Emission Tomography (PET) myocardial perfusion imaging (MPI) to detect coronary artery disease (CAD). The role emphasizes a mix of direct sales, strategic collaboration, customer education, and performance tracking to drive the growth of Flyrcado in the cardiac market.

Roles and Responsibilities

• Develop and execute a territory business plan to drive Flyrcado market share growth. The plan will identify business and functional relationships within Cardiology's key referral sources. Through customer insights, leverage the knowledge of influence networks & affiliations (i.e., Payers, societies) to realize business objectives. This should lead to the achievement or exceeding of Flyrcado sales forecasts and shared volume targets. Along with your Cardiac PET Account Manager, conduct regular business analyses of the local market—customers, payers, competition, key stakeholders creating, implementing, and updating business plans to achieve access and sales goals.
• Accountable to achieve the quarterly and yearly Operating Plan for the territory together with customer satisfaction and retention.
• Identify the referring Cardiologists, create relationships, and appropriately impact the decision-making criteria to help increase awareness and utilization of Flyrcado in line with the approved PI.
• Understand product differentiators and position Flyrcado as the product of choice through high clinical acumen and routine use of Marketing Assets and Education Programs to create awareness of Flycardo.
• Cultivate productive relationships with customers to include HCPs, Advanced Practice Providers, Nurses, Pharmacists, Department Administrators and other key medical and administrative personnel from Cardiology. The expectation is live meetings with customers wherever possible including daily/weekly education in-services.
• Foster an integrated territory business plan and drive the cultivation of synergy among Medical Affairs, Marketing, Market Access, and all related work teams including CMO’s aimed at growth and continuous improvement; identify and provide market intelligence about trends in patient / disease management, competing technologies, reimbursement issues, etc. that may affect the appropriate usage of GEHC PDx products. A consistent and recurring cadence of calls should be scheduled with partners.
• Prioritize initiatives and drive focus on high impact opportunities; monitor Performance Dashboards to analyze, interpret, and execute actionable sales efforts, prioritizing customers, and strategic solutions to exceed targets.
• Identify, develop, and maintain a deep understanding of the Cardiology Network in territory referring mapping key stakeholders and patient flows.
• Complete understanding of all levels of MCO/Medicare/Medicaid reimbursement issues and impact on business performance; identify potential obstacles and lease with Market Access to effectively resolve.
• Forecasting orders and sales of assigned territory and submitting periodic progress reports.
• Representing GEHC at healthcare conferences and seminars to promote our products and company.
• Understand the goals and clinical benefits of GE HealthCare’s HCS and National team and drive total business to GE HealthCare where appropriate.
• Ensure a compliant, ethical culture to promote GEHC products and adhere to the highest ethical standards.
• Additional projects and initiatives as required.

Required Qualifications

• Bachelor's degree from an accredited university or college.

• 5+ years of sales experience in Cardiology calling on physicians and office staff. Proven history of sales success, developing, organizing, and implementing territory plans, meeting, and exceeding sales targets, and penetrating new accounts/markets/competition through proficiency in prospecting, lead qualification, clinical sales
• Experience in product launch and P&T Committees, p