Lead Content Marketing Manager

You could work anywhere. Why Figment?

Figment powers the future of Web3 through industry-leading blockchain infrastructure. As the leading provider of staking solutions, we help 500+ institutional clients optimize their crypto rewards, including top exchanges, asset managers, wallets, foundations, custodians, and major token holders. Our clients trust Figment for a comprehensive suite of services, including reward optimization, cutting-edge API development, detailed rewards reporting, seamless partner integrations, governance support, and slashing protection.

Backed by a team of passionate and intelligent Figmates, with a 100% remote-first global presence across 12 countries, our company is on a mission to accelerate the adoption, growth, and long-term success of the Web3 ecosystem. We’re building the infrastructure that will power the decentralized future.

As a fast-growing tech company, we’re looking for builders and innovators — people who thrive in the face of uncertainty and are motivated to make an impact. We are also looking for true teammates - people who are genuine, humble, and driven to level up together. If you're excited to shape the future, contribute to an energetic company culture, and work at the cutting edge of blockchain technology, we want you to join our team and help us lead the charge!

About the opportunity

The Lead Content Marketing Manger will play a pivotal role in Figment’s marketing strategy, focusing on creating and managing high-quality, thought-provoking content that establishes Figment as a thought leader in the blockchain and staking ecosystem. This role requires expertise in crypto, staking, and blockchain protocols, coupled with an understanding of traditional finance. You will manage collaborative research initiatives, oversee co-sponsored reports, and craft content tailored for an audience of asset managers, regulatory lawyers, and government officials.

How you will make an impact:

Content Strategy and Development

• Develop and execute a content strategy aligned with Figment’s brand and marketing goals.

• Produce longform content, including white papers, thought leadership articles, and research reports, that explain the benefits of staking and protocols in institutional finance.

• Craft narratives that effectively communicate complex crypto concepts to non-crypto-native audiences in finance and regulation.

Research and Co-Sponsored Reports

• Manage partnerships for co-sponsored research reports with traditional finance entities and other stakeholders.

• Collaborate with internal and external research teams to produce high-quality, data-driven insights on staking and blockchain protocols.

• Ensure research outputs align with Figment’s messaging and resonate with target audiences.

Stakeholder Engagement

• Work closely with internal teams, including product, sales, and marketing, to ensure content aligns with Figment’s business objectives.

• Engage with external stakeholders, including regulatory bodies, asset managers, and industry associations, to gather insights and refine content.

Content Optimization and Analytics

• Track and analyze the performance of content initiatives, using insights to refine and improve strategy.

• Stay abreast of industry trends and developments in both traditional finance and blockchain to keep content relevant and impactful.

Who you are:

Experience

• 8+ years of experience in content creation, marketing, or communications, with a focus on blockchain, staking, or traditional finance.

• Proven track record of producing high-quality research reports, white papers, and thought leadership content.

• Experience managing co-sponsored content initiatives or partnerships.

Skills

• Exceptional writing, editing, and storytelling skills.

• Ability to distill complex technical concepts into clear, engaging, and authoritative content for non-technical audiences.

• Strong project management skills with the ability to juggle multiple priorities and deadlines.

• Expertise in engaging traditional finance audiences, including asset managers, regulatory lawyers, and government officials.

Knowledge

• Deep understanding of blockchain technology, staking, and crypto protocols.

• Familiarity with the regulatory and compliance landscape impacting blockchain and crypto.

• Insigh