Sr. Booked Guest Ecommerce Analyst

The E-commerce Sr. Analyst is a key contributor to the success of Carnival Cruise Line by providing a strong professional presence, technical expertise, and a business/operational focus for the E-commerce & Guest Technology team. This position enables a data-driven culture within the E-commerce & Guest Technology team, providing reporting and insights to drive sound resource allocation and business decisions. This individual supports multiple channels in evaluating marketing campaigns, product launches, and development releases, focusing on impacts on web traffic, conversion, and revenue. This person will continuously analyze business trends, processes, and opportunities based on statistical information and insights from machine learning and operational reviews

Job Functions:

• Develop, automate, and maintain the cross-channel real-time dashboards (Tableau & Google Analytics) and statistic reports that help marketers identify outliers and prioritize actions for business & technical audiences.
• Analyze complex data sets to identify trends, patterns, and insights using GA4 with online behavior (impressions, clicks, conversions, page views, time spent, etc.) to drive strategic business decisions.
• Conduct A/B testing scenarios & manage statistical analysis reporting processes to optimize email and lead nurturing strategies.
• Develop best practices for building, testing, and deploying predictive models for eDM and paid media optimization, customer journey, social media, customer segmentation, personalization, and preference analysis.
• Produce visually engaging regular reports & visualizations to monitor campaign/model effectiveness, uncover trends and relationships, and provide actionable insights for continuous improvement
• Develop repeatable and self-serve reporting mechanisms, enabling in-depth analysis of performance across the pipeline, content, channels, and campaigns.
• Build and maintain executive relationships with operations as the data analytics SME by influencing decision-making as a valued thought partner.

Additional Responsibilities:

• Collaborate with team members to maintain, develop, execute, and analyze marketing actions, optimizing recommendations and influencing channel owners and executive team members periodically.

Required for all Jobs:

• Performs other duties as assigned
• Complies with all policies and standards

Qualifications:

• Education:  Bachelor’s degree in Computer Science, Computer Engineering, EE, EEE, Statistics, Math, Industrial Engineering, Operational Research, Physics, Economics, Finance, Financial Engineering, or related fields required.  Masters degree in Computer Science, Computer Engineering, EE, EEE, Statistics, Math, Industrial Engineering, Operational Research, Physics, Economics, Finance, Financial Engineering, or related fields preferred.
• Work Experience:   5+ years Experience in travel/cruise industry, hospitality, marketing, financial services, or internet/mobile industries required. Work experience or equivalent academic experience in related field preferred.

Knowledge, Skills & Abilities:

• Direct involvement in working with large volumes of data and building, deploying, and measuring (a) predictive analytics models (i.e., SVM, decision tree, clustering, logistic regression, linear and non-linear regression), (b) test/control offers, and (c) real-time marketing rules; experience with US and Asian markets preferred
• Hands-on experience with enterprise web analytics, such as Adobe Analytics, Google Analytics, or similar web analytics tools
• 2-4+ years of hands-on experience with SQL
• 1+ years hands-on experience with R/Python/Java. Experience with SAS is a plus.
• Understanding of Web/Marketing Technology is a plus
• General understanding of revenue management concepts and principles
• Experience working in a corporate environment that required planning amongst cross-functional business units

Physical Demands:   Must be able to remain in a stationary position at a desk and/or computer for extended periods of time. 

Travel: No travel

Work Conditions:  Work primarily in a climate-controlled environment with minimal safety/health hazard potential. 

This position is classified as "in-office." As an in-office role, it requires employees to work from a designated Carnival office in South Florida from Tuesday through Thursday.  Employees may work from home on Mondays and Fridays. Some positions may require additional in-office time each week and final schedule is determined by your leader.  Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.