Senior Paid Media Specialist (US)

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

The Senior Paid Media Specialist - Role is responsible for the day-to-day management of a diverse portfolio of digital media campaigns. This role will be responsible for managing a ~$1MM monthly media budget that spans across various social and display channels. She/he will be accountable for the paid media strategy, execution, and analysis for all programs under her/his portfolio. She/he will also be responsible for developing, executing, and scaling net new programmatic strategies across 2U’s portfolio of products.

Responsibilities Include, But Are Not Limited To:

Media Management

• Manage a monthly budget ~$1MM of paid media spend 
• Responsible for the execution, analysis and optimizations for a large portfolio of paid media campaigns (Google display, Facebook, LinkedIn etc.)
• Develop data-driven media plans & segmentation strategies across multiple paid media channels 
• Work collaboratively with demand generation analysts to ensure that program performance is in line with top-funnel, mid-funnel, and down-funnel targets

Strategic Initiatives and Planning

• Continually works on and/or owns cross-functional projects as designated by leadership (ex. Creative analysis implementation, etc.)
• Execution of the full lifecycle of testing new scalable prospecting driving opportunities & growth plans across verticals (ex. scaling a new channel, data science integration, etc.)
• Responsible for moving the business forward, beyond BAU media management, through media innovation
• Full ownership over large-scale strategic initiatives that has a portfolio wide impact on the business. 

Things That Should Be In Your Background:

• 3+  years of experience in digital media management preferably in an agency setting
• Experience in managing a portfolio of monthly media spend exceeding $500k across paid social and display channels such as Facebook, LinkedIn, Google, etc.
• Strategic execution experience across tactics including prospecting, remarketing, CTV/video, streaming audio   
• Strong understanding of programmatic technologies and platforms with experience in DSPs like DV360
• Excellent analytical skills and data-driven approach to media
• Experience leveraging marketing/analytics tools, preferably Tableau and GA
• Bachelor's degree or higher

Other Attributes That Will Help You In This Role:

• Ability to thrive in a fast paced environment, evaluate priorities, and flexibly adapt to changing business needs
• Strong project management discipline, including development of project plans, assessment and mitigation of risk, effectively meeting management and tracking actions and issues
• Drive to innovate and to find creative solutions to complex problems
• Enjoys close collaboration with others, but also values working independently 
• Creative, high-energy, innovative, proactive, and resourceful

While this position is open to remote candidates across the U.S., we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Lanham, MD two days a week.

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S. benefits include: 

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Employee stock purchase plan
• Free snacks and drinks in-office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

The anticipated base salary range for this role is ($70,000