Senior Designer, Brand
The Washington PostAbout the role
Join the future of news
We’re on a mission to deliver riveting storytelling for all of America. At The Washington Post, you’ll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most.
About Our Team
The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning Newsroom and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales.
Why This Role Matters
The Senior Designer plays a critical role in establishing, maintaining, and strengthening The Post’s visual identity across a variety of brand, marketing, and corporate touchpoints. This role is a key contributor within the Brand Creative Studio: our in-house creative agency that produces in service and promotion of our unparalleled journalism, people, products, initiatives, and events.
Reporting to the Head of Brand Creative, this person will be responsible for pitching, designing, and/or commissioning compelling creative that adequately delivers on the ask from our internal partners. For projects of a certain scale, this role will lead design efforts among a creative “pod” of designers and copywriters behind a campaign, launch, or initiative. Across larger efforts, this role supports the Head of Brand Creative and other creative leadership in design execution.
What Motivates You
You approach a project holistically, but with strong attention to detail.
You are a conceptual thinker.
You find creative visual solutions to meet partner’s needs balanced with the studio's commitment to design excellence.
You can strategically and succinctly communicate creative concepts to partners and key stakeholders.
You demonstrate resourcefulness and a level of autonomy with individual assignments, but maintain strong communication skills and a collaborative spirit.
You thrive in a fast-paced environment and evolving industry.
You meet challenging work with great enthusiasm and a willingness to learn/adapt.
You are highly receptive to design feedback/critiques with an eagerness to improve the quality/impact of the final product.
You work collaboratively with your design and copywriting counterparts.
How You'll Support the Mission
Pitch, design, and/or commission compelling creative in response to creative briefs from internal partners and stakeholders: Brand, Events, Growth/Subscriptions, Product, Newsroom, Communications, HR, Executives, etc.
Lead design efforts among a creative “pod” of designers and copywriters behind a campaign, launch, or initiative.
Collaborate closely with Creative Operations Director, Copy Director, Copywriters, and Designers among project “pod” to bring studio’s creative concepts to life.
Support Head of Brand Creative in visual execution of larger campaigns/efforts.
Support Head of Brand Creative in regular design system maintenance.
Contribute to brand book execution and maintenance
Spearhead execution of new template builds
Develop and maintain a library of high-quality creative executions across platforms, stock imagery, templates, spec guidelines, demo videos, etc.
Participate in creative collaboration and regular alignment across The Post’s other design teams: News, Product, and Ad/Sales (Branded Content).
The Skills and Experience You Bring
Must include portfolio link for consideration
Bachelor’s degree in Fine Arts/Graphic Design/Visual Communications or commensurate experience
7-8+ years as a mid-to-senior level designer working with a creative team in Marketing, Advertising, Media or Publishing, preferably in an agency-like environment
Expert in Figma and Adobe Creative Suite (Photoshop, InDesign, Illustrator, AfterEffects)
Strong typographic sensibility
Experience in animation and motions graphics
Experience in paid social and working knowledge of platforms’ best practices
Photo and video art direction experience a plus
Illustration or digital video editing experience a plus
Must be comfortable following design direction and implementing changes, balancing strong design with tight deadlines
Unwavering attention to detail and an acute awareness that everythin
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