Marketing & Social Media Coordinator

About Harbinger

Harbinger Motors Inc. is a Southern California-based electric vehicle manufacturer on a mission to transform the automotive and transportation industries, bringing to market EVs developed from the ground up to address the needs of the Medium Duty vehicle industry. This broad, and to date poorly addressed, market segment includes class 4 to 7 commercial delivery vehicles, RVs and utility vehicles, among others. Leveraging a foundation of proprietary, in-house developed vehicle technologies, Harbinger's first-of-its-kind EV platform will bring enhancements in vehicle performance, durability and operator comfort. And importantly, Harbinger's vehicles will be priced for zero acquisition premium relative to traditional gas- and diesel-based competitors, removing one of the most tenacious barriers to EV adoption.

Harbinger's team, with operations in Southern California and Michigan, includes industry veterans with expertise in powertrain, battery, chassis and software development, along with leaders in advanced manufacturing, corporate development, operations and finance. Our team members come from leading innovators, both in and out of the automotive industry, including Tesla, Rivian, Canoo, Ford, Anduril, and SpaceX.

Founded in 2021, Harbinger is a venture-backed startup on a rapid growth trajectory, looking for candidates that thrive on tackling complex challenges and who share in our passion to bring clean transportation alternatives to a segment of the market starving for innovation.

 

Job Overview

Harbinger is seeking a dynamic and creative Marketing Coordinator to drive brand awareness and customer engagement. This role is crucial in developing and executing marketing campaigns that align with our overall business objectives and target key customer segments within the commercial vehicle market. As a Marketing Coordinator, you will play a vital role in crafting compelling content, managing social media channels, and supporting go-to-market initiatives that contribute to Harbinger’s continued growth and success.

What You'll Do:

Market Research and Content Creation

• Conduct market and content research to identify trends and opportunities
• Create engaging content, including still images, videos, and graphics for marketing campaigns, leveraging strong copywriting skills to develop compelling and persuasive messaging
• Manage and continuously develop company brand collateral, logos, marks, swag designs and the like.
• Develop visuals that effectively communicate product features, benefits, and brand identity while adhering to brand guidelines

Social Media Management

• Assist in developing and implementing social media strategies across platforms (LinkedIn, Twitter, Instagram and Facebook)
• Plan, execute, and manage content for social media campaigns, including copywriting, photo/video creation and editing, scheduling, and publishing
• Monitor social media trends, analytics, and mentions to optimize campaign performance and make data-driven decisions
• Identify and engage with clients, influencers, and potential brand partners
• Analyze content performance and incorporate insights into future strategies

Assist with planning and coordinating events

• Collaborate with cross-functional teams (HR, Engineering, Supply Chain, Legal, etc.) on campaign development, messaging, approvals, and goals
• Coordinate with dealers and external partners on developing and distributing marketing materials and retail packaging
• Contribute creative input during brainstorming sessions and marketing strategy discussions

Who You Are:

• Bachelor’s degree in Marketing, Communications, Business Administration, Graphic Design, or related field
• 2 - 4 years of experience in marketing, events, social media coordination, or a related role.
• Strong written and verbal communication skills, including proven copywriting abilities.
• Proficient in Google Workspace and familiar with marketing tools (e.g., Canva, Figma, Adobe Suite, CapCut, Sprout Social)
• Knowledge of social media platforms and trends
• Familiarity with AI tools for content generation, SEO optimization, or other relevant tasks
• Creative mindset with an eye for visual content
• Ability to analyze data and optimize strategies
• Excellent organizational and time management skills, with the ability to effectively manage multiple projects and prioritize tasks.
• Ability to work independently and as part of a global team
• Detail-oriented, proactive, and eager to learn

 

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