Salesforce Marketing Cloud Solutions Architect
PerficientAbout the role
Our Salesforce + MuleSoft practice helps global brands create connected, data-driven experiences that drive enterprise-wide transformation. As a Salesforce Partner and trusted MuleSoft advisor, we deliver strategic guidance, industry accelerators, and AI-powered solutions across healthcare, financial services, manufacturing, and more—unlocking the full potential of the Salesforce ecosystem.
Role Overview
We’re looking for a seasoned Salesforce Marketing Cloud Solution Architect to lead the design and delivery of innovative marketing automation solutions. In this role, you’ll serve as a strategic partner to clients—translating business goals into scalable Marketing Cloud architectures, aligning cross-functional teams, and ensuring seamless integration across platforms. This role requires candidates to travel up to 25% of the year, with trips up to once a quarter or more.
This is a high-impact role for someone who thrives at the intersection of strategy, technology, and customer experience.
- Design and architect end-to-end Salesforce Marketing Cloud solutions that align with business objectives and marketing strategies.
- Lead solutioning sessions with stakeholders to define requirements, identify opportunities, and translate needs into actionable designs.
- Collaborate with technical teams to ensure the successful implementation, integration, and optimization of Marketing Cloud components.
- Develop scalable data models, automation strategies, and personalization frameworks using Marketing Cloud tools.
- Integrate Marketing Cloud with Salesforce CRM and external platforms using APIs, ETL tools, and middleware.
- Provide strategic guidance on campaign performance, segmentation, and customer journey orchestration.
- Ensure compliance with data privacy regulations and security standards.
- Stay current with Salesforce releases, emerging technologies, and industry best practices.
- Champion the use of AI tools to enhance solution design, delivery, and operational efficiency.
- 7+ years of experience in the Salesforce ecosystem, with 4+ years focused on Marketing Cloud solution architecture.
- Proven success designing and delivering complex Marketing Cloud solutions (Email Studio, Journey Builder, Automation Studio, Contact Builder, etc.).
- Strong understanding of data architecture, API integrations, and ETL processes.
- Proficiency in AMPscript, SQL, SSJS, and scripting for dynamic content and automation.
- Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Consultant, Technical Architect) strongly preferred.
- Experience working in Agile environments using tools like Jira or Azure DevOps.
- Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support data-informed decision-making.
- Familiarity with AI-enhanced platforms and a solid understanding of AI capabilities, limitations, and ethical considerations.
- Excellent communication, presentation, and stakeholder engagement skills.
- Bachelor’s degree in Computer Science, Information Systems, Marketing Technology, or related field (or equivalent experience).
Perficient, Inc. proudly provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. Perficient, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Perficient, Inc. expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability, or covered veterans. Improper interference with the ability of Perficient, Inc. employees to perform their expected job duties is absolutely not tolerated.
Disability Accommodations: Perficient is committed to providing a barrier-free employment process with reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, please contact us.
Applications will be accepted until the position is filled or the posting is removed.
The salary range for this position takes into consideration a variety of factors, including but not limited to skill sets
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