Senior Specialist, Market Strategy

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

The Senior Specialist of the Analyst Relations/Market Strategy team will support a range of industry analyst-related projects and programs while helping to manage the relationships with some of the top industry analysts. This is a great opportunity to work with the Salesforce Market Strategy team in a role with huge potential for growth. This position will accelerate and evolve the existing analyst relations program, helping the company to:

• Cultivate strategic relationships with our growing community of analysts, market luminaries, and influencers

• Provide Product Management with strategic consultation on products and services

• Partner with the Sales Enablement organization, assisting in driving deals with analyst support

• Collaborate with Product Marketing and Corporate Marketing to deliver content and programs to drive lead generation

• Broaden visibility of the company, its strategy, and core products

• The position requires a commitment to innovation in the technology industry, understanding of the enterprise software and cloud computing spaces, and established relationships with industry analysts. Clear, concise, and consistent communication skills are a must. Additionally, open communication with other members of the Market Strategy team is an essential requirement for the role. The ability to multi-task and prioritize while maintaining a sense of humor is also required.

• Responsibilities:

• Work closely with key stakeholders across the company to execute AR strategy and build relationships with the analyst community

• Handle coordination of setting up meetings, tours, analyst days, Salesforce events, and briefings; track and report analyst engagement activities

• Be a trusted partner internally with the ability to staff analyst meetings and tours, provide first level feedback to spokespeople and senior executives, share thoughtful notes with stakeholders, own follow-up items, suggest next steps, and contribute to strategy discussions

• Coordinate Salesforce response to analyst requests for information by collaborating with internal stakeholders, including marketing, product management and executives; facilitate the timely completion of analyst survey requests.

• Understanding of Agentforce; utilize AI tools and Salesforce AI technologies 

• Create briefing documents and maintain contact both internally and externally Understand the value of marketing back to build relationships with internal clients and stakeholders

• Partner internally to build and deliver great content and assets, good judgment on quality of content and who would find it useful, and the ability to measure effectiveness of content

• Demonstrate excellent judgment for company's best interest, strong situational analysis, and the ability to negotiate

• Be a great team player - willing to jump in and help others, take on new responsibilities and projects

• Willingness and ability to travel 10-20% of the time across North America

Required Skills:

• BA/BS degree from 4 year college/university

• Minimum of 4-6 years of experience in Analyst Relations in the technology industry

• Excellent verbal and written communication and project management skills

• Proven ability to work under tight deadlines with limited resources

• Ability to multi-task and quickly prioritize projects and communicate priorities to stakeholders

• High level of energy, enthusiastic team player, and dedication to excellence

• No ego - we are a small, dynamic team and everyone pitches in to get the job done

• A positive, flexible attitude and a sense of humor are essential

Accommodations

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