Vans: Senior Strategic Account Manager, Amazon & Digital Commerce
VF CorporationAbout the role
Now that you’ve found the job description, what’s next?
Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.
So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.
To learn more about our values and our culture, visit Vans Careers or www.vans.com.
What will you do?
A day in the life of a Sr. Strategic Account Manager, Amazon & Digital Commerce at Vans looks a little like this.
As the Senior Strategic Account Manager for Amazon & Digital Commerce, you will lead Vans’ most complex and fastest‑growing digital wholesale partnerships, with Amazon at the center of the portfolio. You are accountable for accelerating profitable growth across a broad and evolving e‑commerce account base by applying deep Amazon expertise, data‑driven decision making, and best‑in‑class digital marketplace execution.
In this highly visible role, you will own the commercial strategy, execution, and performance of Amazon and select online wholesale partners - driving topline growth, improving profitability, and strengthening marketplace fundamentals. You will serve as the primary subject‑matter expert on Amazon mechanics, platform capabilities, and retail media, while partnering closely with cross‑functional teams to optimize assortment strategy, demand generation, inventory health, and brand presentation online.
This role plays a critical leadership position within the wholesale organization. You will set priorities, define ways of working, and oversee account management resources aligned to digital wholesale. The Senior Strategic Account Manager reports into the Senior Director of Lifestyle Sales and serves as a key connector between Sales, Planning, Marketing, Operations, and Finance.
Let’s break down that day-in-the-life a bit more.
Own the end‑to‑end commercial performance of Amazon and assigned e‑commerce wholesale partners, delivering against revenue, inventory, and marketplace health targets.
Develop and execute account‑level growth strategies including assortment planning, pricing strategy, promotional cadence, and lifecycle management.
Lead joint business planning, aligning on growth initiatives, marketing investment, operational improvements, and long‑range opportunities to scale the partnership.
Partner closely with Marketing and Media teams to shape retail media and demand generation strategies, ensuring paid investment supports product priorities and delivers measurable ROI.
Oversee forecast accuracy, order book health, replenishment performance, and in‑season execution to ensure strong sell‑through and optimal inventory productivity.
Serve as the internal Amazon and digital marketplace expert, translating platform insights, data, and trends into clear actions for leadership and cross‑functional partners.
Deliver ongoing marketplace intelligence, monitoring traffic, conversion, buy box health, competitive activity, and consumer behavior to inform strategy and execution.
Champion operational excellence and compliance, ensuring adherence to pricing policies, distribution agreements, brand standards, and vendor requirements.
What do you need to succeed?
We all have unique skills that we bring to work and celebrate every day. For thi
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s