Customer Programs Manager, Lifecycle & Events

About HighspotHighspot is pioneering the category that is fundamentally changing the way companies increase sales productivity. On a mission to transform the way millions of people work with sales enablement, Highspot is committed to building breakthrough software with a spark of magic. We believe a great place to work is about more than the work – it’s about what the company stands for, and how it authentically represents its values in the real world. To this end, we have put intentional focus on creating equitable workspaces for each of our employees. Our goal is to create a culture where everyone feels a deep sense of belonging and is empowered to be an agent of change, with the ability to transform themselves, their workplace, and their world.
About the Role 
We are passionate about building a world-class marketing team, as we believe that exceptionally talented people are the key to delivering an outstanding customer experience at every stage of the lifecycle. Working alongside our team of brilliant and experienced individuals, you will be provided an invaluable opportunity for growth.
We are seeking a tenacious Customer Programs Manager, Lifecycle & Campaigns to join our Marketing team. This role is focused on the execution and optimization of customer adoption programs and communications across the lifecycle, ensuring they receive timely, relevant, and engaging experiences that drive product adoption and retention.
You thrive in execution-heavy roles where precision, organization, and cross-functional collaboration are essential. You love turning strategy into action—owning programs end to end, managing details at scale, and continuously optimizing performance based on data and customer engagement.
- You are a strategic operator who balances high-quality execution with program-level ownership, setting standards for operational excellence while managing multiple concurrent initiatives.- You are analytical and results-driven, using data to improve customer engagement, adoption, and lifecycle outcomes.- You are a motivated self-starter who takes ownership and follows through with credibility and urgency.- You are comfortable operating in ambiguity, adapting strategy and execution as priorities evolve while maintaining focus on long-term adoption and customer outcomes.- You are a collaborative team player who enjoys partnering across marketing, design, operations, customer success, product, and sales teams.- You bring a deep passion for customer marketing and adoption programs, with a strong point of view on best practices and a desire to continuously evolve the craft.- You are excited to join a world-class team where you can make a meaningful impact, grow your scope and influence, and be recognized for driving measurable business and customer outcomes.

What You'll Do

• Advise on and shape our customer adoption strategy by defining program goals, target audiences, and engagement approaches across the lifecycle.
• Lead the strategic planning and continuous optimization of adoption-focused programs, including webinars, workshops, and product education initiatives.
• Own the strategic direction of customer-facing email communications, ensuring messaging, cadence, and segmentation align to the lifecycle stages, adoption objectives, and customer needs.
• Design and guide segmented, targeted email communication frameworks that deliver relevant, personalized experience and elevate the overall customer journey.
• Develop and maintain a holistic customer program roadmap, proactively identifying gaps, overlaps, and opportunities to improve engagement, adoption, and retention.
• Partner with cross-functional teams to align program content, audience targeting, and success measurement.
• Analyze program performance, engagement metrics, and customer feedback to continuously improve program effectiveness and expand adoption impact.
• Ensure delivery of timely, relevant communications that support product usage, key lifecycle milestones, and customer health score improvements.

Your Background

• 3-5  years of prior marketing, demand gen, events, or community based experience.
• Strong experience with or a capacity to learn marketing software and online applications such as Salesforce, Marketo, WordPress, Zoom Webinar, SendGrid, and Highspot.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment while meeting firm deadlines.
• Highly detail-oriented with a strong commitment to flawl