Director, Brand Management BLACK+DECKER – Virtual

Travel 20% domestic and international

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:  

As a Director, Brand Management, Black & Decker, you’ll be part of our Tools & Outdoor team working as a remote employee.   

In this newly developed role, the Director, Brand Management – BLACK+DECKER will be a key contributor on the Tools & Outdoors Brand and Product leadership teams. Working in close proximity with product & commercial teams, with an entrepreneurial mindset, the primary objective for this leader is to support achievement of organizational brand value growth goals through the development & activation of impactful global marketing strategies. Through the leadership of a team of innovative marketing professionals, and by leveraging insightful marketing best practices this role will drive demand growth within our BLACK+DECKER, IRWIN, and LENNOX brand portfolio with a strategic direction for each respectively.

The role requires flexibility and willingness to take on responsibilities and challenges as well as the ability to “roll up the sleeves” and be hands-on.  You’ll get to:

• Lead the development of the global BLACK+DECKER brand marketing strategy.
• Drive global brand positioning by partnering with BLACK+DECKER GM, Product, Licensing, and global cross-functional leadership to maintain brand identity, brand standards, & more to drive brand equity.
• Develop and implement a comprehensive global marketing plans with clear objectives and KPI’s.
• Oversee development and execution of global marketing campaigns for key product launches and major brand initiatives, with strong support from regional marketing teams.
• Remain apprised of industry, customer, and competitor insights + trends to support strategy.
• Lead within a matrix organization and have critical influence over coordinated planning and collaborates closely with regional commercial & marketing teams.
• Lead & partner with a high-performing team of Marketers while developing key skills and capabilities.
• Translate Global objectives into strategic omnichannel programs to enhance customer acquisition and retention to achieve set KPI’s.
• Align with regional and global marketing teams on key initiatives, ensuring visibility to all work and collaborating with other teams to reduce duplication of work.
• Oversee development and execution of global brand equity campaigns
• Ensure marketing initiatives are integrated into the overall business plan by collaborating with stakeholders including product development, commercial, industrial design, Packaging, and regional marketing teams.
• Evaluate market conditions to understand the competitive landscape and identify trends and opportunities for growth.
• Review key regional marketing initiatives to ensure alignment to global brand objectives, brand standards and KPIs.
• Support localization of the brand in different regions, elevating the product value proposition and brand positioning by working closely with regional marketing teams.

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have: 

• 8+ years of experience leading and executing brand marketing strategies (B2C)
• 5+ years of experience leading and executing global marketing campaigns
• Must possess a deep understanding of the end-to-end customer journey
• Proven marketing & demand generation prowess within a global consumer product company is preferred
• Experience leading major retail marketing initiatives is strongly preferred
• Must possess exceptional marketing strategy fundamentals, including expertise in brand planning, digital marketing, go-to-market strategies, positioning, market research, brand storytelling.
• Strong analytical and strategic thinking skills with the ability to translate insights into actionable plans
• Analytical and problem-solving skills, with the ability to navigate complex issues and provide strategic counsel across a matrixed organization
• Experience in building fruitful internal/external relationships & influencing at all levels
• Highly proact