Senior Product Manager, HCP Marketing Omnichannel (MDD) - Neuropsychiatry

Job Description

About This Role

The Senior Product Manager, HCP Marketing Omnichannel (MDD) will be responsible for establishing building and leading HCP engagement activities, including key omnichannel programs, for a new product in the Major Depressive Disorder (MDD) and Postpartum Depression market.  More specifically, this position will focus on enabling disease state education and branded HCP engagement opportunities through well-planned and executable tactics.

What You’ll Do
•    Ensure specific HCP initiatives including marketing programs and campaigns are executed effectively, efficiently, within budget and in accordance with all regulatory/legal requirements.
•    Cultivate strong relationships with field force, cross-functional partners, and HCP agencies.
•    Lead HCP marketing initiatives in close collaboration with other key functional partners.

Specific initiatives may include:
•    Oversee strategic HCP initiatives aimed to drive a successful product launch and brand growth
•    Create and deliver HCP messaging and core claims, ensuring alignment with strategy and complementary to other key audience engagement plans.
•    Develop channel strategy and materials with consistent pull through of aligned messages – including omnichannel educational programs, CRM, website content, etc.
•    Partner closely with marketing and cross functional partners such as Omnichannel Excellence to prioritize, focus, and gain alignment on the most impactful campaigns and associated messaging to deliver brand objectives.
•    Develop non-personal promotion tactics to support plan including HCP website, media drivers, emails etc.
•    Manage materials, projects, and resources through the internal review committee process (Promotional Review Committee)
•    Manage multiple agency partners including management of associated budgets

Who You Are
You are a strategic thinker who can execute flawlessly. You are collaborative, proactive, and a curious person always looking to learn and improve the way we work. You put the needs of patients and those who care for them above all else and have a passion for serving them.

#LI-DW1

Qualifications

•    Bachelor’s degree required; MBA preferred
•    5+ years pharma or biotech commercial experience; minimum 2 years marketing with 1+ year digital and/or omnichannel experience
•    Ability to deliver results in a fast-paced environment and “roll-up your sleeves” culture. 
•    Excellent communication/coordination/interpersonal skills including the ability to effectively write and deliver presentations to senior management and customers.
•    Proven ability to manage multiple projects and priorities to meet deadlines.
•    Demonstrated ability to lead multiple cross-functional teams and influence without authority.
•    Ability to think innovatively in terms of engaging with customers and meeting their needs.

Preferred Skills:
•    Experience within Psychiatry, Neurology, Women’s Health and/or Primary Care 
•    Prior product launch experience
•    Experience working with an alliance partner

Additional Information

All your information will be kept confidential according to EEO guidelines.

Why Biogen?

Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients’ lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protec