Associate, Programmatic

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

Position Overview

We are strategic partners invested in shared outcomes who create lifetime customer value across addressable media. Responsible for delivering and developing successful media programs through addressable planning and total path optimization across all addressable channels. Provides guidance on audience strategies, optimization approach, and campaign architecture and serve as a key player in the expansion of relationships and/or revenue opportunities with marketers. Develops and provides key reports on all aspects of reporting necessary to deliver performance on a campaign.

Responsibilities

• Supports the needs of Sr Associates and Managers on day-to-day management of a customer assignment.
• Begins to build vendor relationships and understanding of the value proposition of each vendor
• Brings recommendations to customers.
• Responsible for daily pacing and performance of assigned campaigns; builds and QAs standard campaigns in relevant partner platforms; executes basic optimizations within parameters set by senior management
• Responsible for daily project management and vendor engagement.
• Ensures proper pacing of impression/click delivery for campaigns and delivery of reports to clients.
• Helps design performance updates, business reviews, and new audience-based addressable solutions
• Under daily supervision, works within specific limits and authority on assignments of moderate complexity
• Possesses functional knowledge and continues to build knowledge of the company, processes and clients through formal on-the-job training
• Performs a range of assignments related to job discipline; solves problems in straightforward situations; evaluates possible solutions using technical experience and judgment and precedents

Required Skills and Experience

• Ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions
• Basic experience managing existing business relationships, partnerships, and alliances internally and externally
• Ability to assess and rank issues and tasks in order of importance for taking action
• Comfortable working in Excel (pivot tables, VLOOKUP)
• Has gained prior experience in actual situations to recognize recurring meaningful components
• KINESSO does not require candidates to have a college degree

Desired Skills and Experience

• Knowledge of technology or measurement ad tech solutions, including platforms
• Experience with data analysis
• A strong collaborator
• Some experience with Project / Account Management
• Strong communication

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your pers