Freelance: Media Planning Associate, CNBC

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

PLEASE NOTE: This is a short term position with an estimated duration of 6 months, unless otherwise amended or terminated as deliverables within this project are completed.  

What you'll do:       

• Work within the CNBC Marketing Department among a nimble and efficient team of marketing, media, and production experts  
• Work closely with Senior Manager & Senior Director of Multiplatform Planning to execute media plans and identify new marketing opportunities within Owned media inventory across multiple media channels  
• Manage the production, screening and scheduling process for on-air promotional snipes & bugs for CNBC Prime and Business Day.  
• Responsible for managing, scheduling and trafficking of all on-air promotional inventory for CNBC World, our international feed. 
• Responsible for ISCI code assignments when new promo spots become available as well as coding them into multiple scheduling systems (e.g. Salesforce & Promo Optimization Program) 
• Assist with audio and digital media plan execution as needed.  
• Communicate upcoming creative needs with broader marketing team to ensure strategic promo assets are produced in time to deliver on media planning goals 
• Handle schedule and format changes in a timely manner while working with Operations teams to ensure log is executed seamlessly 
• Interpret post-reporting data and research to determine best media practices  
• Schedule the primary CNBC log as needed, including execution of sponsored graphic elements 
• Communicate estimated promo delivery information to the Media Operation Center as needed 
• Work closely with employees of all levels in multiple departments (Creative Services, Graphics, Network Operations Center, Commercial Operations, Production) to ensure media goals are met and creative assets are delivered as needed 
• Identify and monitor competitive intelligence and media industry trends 
• Responsibilities may cross multiple CNBC platforms or media 
• Other duties and projects as assigned 
• Job duties subject to change based on business needs 

Additional Requirements:

• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

What we’ll offer:  

PEP Regular  

• Works more than 1,000 hours per measurement period:  
• Eligible for 401K after 1,000 hours worked in 12 consecutive months  
• Eligible for Health and Welfare benefits on 1st day of employment  
• Eligible to participate in Employee Stock Purchase Program after 90 days of employment  

At CNBC Headquarters in Englewood Cliffs, NJ, you’ll have access to great perks and amenities:  

• Sweat it out -- Free onsite fitness center with state-of-the-art equipment, plus daily group classes  
• Eat up -- Gourmet cafeteria with daily specials plus soup and salad bars