(Sr.) Marketing Analyst (m/f/d)

<h3>About HOLY</h3> <ul><li><a href="http://www.weareholy.com/"><strong>HOLY</strong></a><strong> is the soft drink revolution:</strong> With our powdered drinks HOLY Energy®, HOLY Hydration®, and HOLY Iced Tea®, you get amazing taste while maintaining a good conscience - for your body &amp; the environment.</li><li><strong>Already more than 800,000 customers:</strong> Started in a shared apartment, since April 2021, we have already saved over 30 million plastic bottles - and our community, the HOLY Squad, loves it: 4.6 stars on <a href="https://www.reviews.io/company-reviews/store/holy">reviews.io</a> speak for themselves.</li><li><strong>From D2C to Global Omnichannel:</strong> In less than three years, we've profitably scaled HOLY to more than 70M€ in revenue exclusively online. Now, we are on the journey to become a Global Omnichannel brand from a pure D2C model.</li><li><strong>We are still just getting started:</strong> Supported by renowned investors &amp; partners, we aim to revolutionize the soft drink industry. Healthier, tastier &amp; more sustainable. Our team of 70+ people aims high (Coca-Cola, we're coming for you!).</li></ul> <h3>About the Position</h3> <p>As a (Sr.) Marketing Analyst at HOLY, you will leverage data analytics to uncover valuable insights that drive our company's growth and optimize our marketing strategies. You will focus on retention and customer lifetime value (CLV) optimization, delivering key analytics across various marketing channels to uncover new growth opportunities. With a deep focus on customer and product journey analytics, you will help refine HOLY’s marketing strategies and enhance the customer experience. Additionally, you will be the go-to person to support marketing departments to optimize their marketing strategies through various testing approaches and insight generation.<br/><br/><strong>Responsibilities:</strong><br/><br/><ul><li>Lead data-driven retention strategies and customer lifetime value analysis to identify growth opportunities and enhance customer success.</li><li>Generate actionable insights with product and customer journey data to optimize HOLY’s omni-channel marketing performance and overall customer experience.</li><li>Deliver customer insights and lead data enrichment initiatives to boost the effectiveness of marketing channels.</li><li>Oversee BI and analytics processes, including order volume forecasting, A/B testing, lift testing, and channel budget analysis.</li><li>Develop and maintain KPI dashboards to provide performance tracking and actionable insights for stakeholders.</li><li>Lead the development and optimization of marketing technology infrastructure, (such as UTM tracking) including documentation and training materials for the whole organsation.</li></ul></p> <h3>About You</h3> <ul><li><strong>Analytics &amp; MarTech expertise:</strong> You possess advanced SQL skills, are proficient in dashboarding and experienced in data analysis tools Python/R. Experience with platforms like BigQuery, DBT, Keboola and Klar is highly valued.</li><li><strong>Customer and business model understanding:</strong> Proven interest in and understanding of how to optimize our products, customers, and business model.</li><li><strong>Effective communication:</strong> You are great at communicating complex insights in down-to-earth language.</li><li><strong>Bias for action:</strong> You do not shy away to get your hands dirty and are able to find the right balance between precision and speed while avoiding unnecessary complexity.</li><li><strong>Conceptualization skills:</strong> You are skilled at using data to solve complex business problems, and can turn abstract insights into practical, actionable strategies.</li><li><strong>Fast learner:</strong> You thrive in fast-paced start-up environments and have a proactive approach to acquiring new skills and knowledge to stay ahead in a constantly evolving field.</li><li><strong>Detail-oriented:</strong> You maintain high standards for analyses, ensuring reliability in the delivery of insights.</li><li><strong>You are fluent in English, German is a big plus</strong></li></ul> <h3>Our Offering</h3> <p>In today's job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:<br/><br/><ul><li><strong>A successful and growing company:</strong> Join a company that has been growing profitable and quickly for the last 18 months and have raised a series A, while many other e-commerce companies are struggling.</li><li><strong>Huge impact and career growth:</strong> Enjoy huge impact and hence explosive career growth while shaping HOLY’s internationalisation in a top market.</li><li><strong>Awesome team:</strong> Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself