Paid Media Specialist (Remote)

 

 

Alliant International University is a professional practice University committed to excellence in four areas:  Education for Professional Practice, Scholarship, Multicultural and International Competence and Community Engagement.  The University provides students with the highest quality of education through excellence and innovation in academic scholarship, applied training and research, and community service, particularly to underserved populations.  Through its Mission, the University's goal is to equip students with the competencies they need to provide public benefit and make an impact in their communities by addressing major contemporary social issues.  Core competencies of the University's training programs include cultural diversity, which is infused in courses and field placements and is manifest in the diversity of its students, faculty.

 

Our Mission:
Alliant International University prepares students for professional careers of service and leadership, and promotes the discovery and application of knowledge to improve the lives of people in diverse cultures and communities around the world.

 

 Our Vision:
An inclusive world empowered by Alliant alumni.

 

Our IMPACT Values:

• Inclusion: We value and engage the rich diversity of the Alliant community.
• Mentoring: We provide guidance and create enabling environments for success.
• Passion: We bring enthusiasm, creativity, and authenticity to our work.
• Accountability: We act with integrity and responsibility in all we do.
• Communication: We are responsive, transparent, and respectful in our interactions.
• Teamwork: We collaborate to develop innovative solutions for our community.

 

Position Summary:

The Paid Media Specialist reports to the Manager of Growth & Performance and will be responsible for campaign strategy, execution, and optimization across Google Ads, and other varying paid media channels while working closely with enrollment and creative teams to ensure campaigns align with program goals and university brand standards.

In this role, the Paid Media Specialist will manage performance marketing campaigns that connect prospective students with our programs by working to optimize every stage of the marketing funnel from search intent to lead conversion. 

 

Starting Salary: $68,000 annualized, Full-Time, Exempt.

Benefits Plans Include: Medical/Prescription, Dental, Vision, Health Care & Dependent Care Flexible Spending Accounts, Voluntary Life and AD&D, Voluntary Benefit Plans:  Accident, Critical Illness, or Hospital Indemnity Insurance, Legal Plan, Transportation Spending Account, Employee Tuition Waiver.

 

Minimum Qualifications:

Education: Bachelor’s degree from an accredited college or university in marketing is required.

Experience: Two - Four (2 - 4) years of experience in marketing, preferably in higher education, with hands-on experience managing Google Ads campaigns, including Search, and Performance Max, with a proven track record of driving measurable lead generation and enrollment results. They should demonstrate success in optimizing campaigns to meet key performance goals such as Cost Per Lead, Cost Per Application, and Return on Ad Spend. A strong ability to analyze data, extract insights, and translate findings into actionable marketing strategies. Experience working collaboratively across creative, web, and enrollment teams to ensure paid media efforts align with broader institutional marketing objectives.

Certifications, Licenses, etc.: None.

 

Skills:

•             Proficient computer skills with Microsoft Office, especially Word, Excel and PowerPoint

•             Google Ads (Search, Performance Max)

•             Google Ads Editor and Keyword Planner

•             Bid strategy optimization and budget pacing

•             A/B testing and landing-page experimentation

•             Conversion tracking and attribution modeling

•             Data visualization tools (Tableau)

•             Excel/Google Sheets (pivot tables, formulas, reporting automation)

•             Audience research and intent-based segmentation

•             Copywriting for lead generation and conversion optimization

•             Understanding of student enrollment funnels from inquiry to application to enrollment

•             Campaign forecasting, pacing, and budget allocation

•             Collaboration with creative and enrollment marke