Director of Social Media

About Impact Theory 

Impact Theory is a mission-driven modern media company designed to create positive change in people’s lives through the creation of entertaining and empowering content. Designed as an integrated studio, Impact Theory develops and produces video games, webcomics, film & TV, as well as world-class YouTube and podcast content that has garnered half a billion views on YouTube alone. Regardless of type, Impact Theory’s content underscores the company's mission to ensure the global spread of a growth mindset through ideas and entertainment.

Job Summary

Reporting to the Chief Marketing Officer, you as the Director of Social Media at Impact Theory will lead and oversee the social media strategy and execution across the entire ecosystem, which includes but is not limited to, the personal social media accounts for Tom Bilyeu and Lisa Bilyeu respectively; Impact Theory social media accounts; Women of Impact social media accounts; and the entertainment social media accounts, Project Kyzen and MerryModz. This role requires a dynamic and motivated individual passionate about social media trends, content creation, and community building. You will also lead, mentor, and develop a team of Social Media Creators and Community Managers, and contract talent.

Your Responsibilities:

Strategic Leadership:

• Develop and implement comprehensive social media strategies aligned with company initiatives.
• Own and manage all social channels under the Impact Theory brand, ensuring consistency and uniqueness across different voices and personalities within the brand.
• Must have expert knowledge of social media channels: Instagram, TikTok, X, Meta, etc. 

Team Management:

• Build and hire a team responsible for social media editorial calendar planning, content production, community management, influencer marketing, and social media crisis management.
• Collaborate with internal stakeholders to align social content with overall brand strategy.
• Oversee agency and vendor relationships

Content Development and Creativity:

• Ability to ideate and execute social-first content
• Foster strategic partnerships with social media platforms, influencers, and other brands to amplify initiatives and reach new audiences.

Analytics and Reporting:

• Utilize social media tools (Iconosquare, SproutSocial, etc.) to decipher data, identify social media trends, and guide strategy and content execution.
• Monitor social media metrics to identify areas of improvement and success for subsequent growth strategies.

Brand Stewardship:

• Ensure all digital expressions and content reflect the Impact Theory brand and individual brand voices accurately.
• Collaborate with internal and external stakeholders to integrate social media into marketing plans and product releases.

Requirements

• 7+ years of progressive experience in Social Media management.
• Experience managing public figure social media accounts is a must. 
• Exceptional written and verbal communication skills, with the ability to adapt content to different social media channels and engage with diverse audiences.
• Detail-oriented with excellent organizational and time management skills.
• Analytical mindset with the ability to analyze data, draw insights, and make data-driven decisions and have the ability to create reports that are unique to each brand.
• Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
• Proficient in using social media management tools such as Iconosquare, Hootsuite, Khoros, SproutSocial, etc.
• Experienced in project management tools like Monday or Asana and proficient in Google Suite.
• Creative thinking and adaptability to switch between brand tones and personas.
• Ability to handle community moderation and maintain a positive online environment.
• Genuine interest in Tom and Lisa Bilyeu’s content.

Benefits

• Medical/Dental/Vision Insurance Plans
• Life Insurance
• 401k
• Flexible, “Unlimited” PTO Policy
• 1-year subscription to Audible
• Full employee access to Impact Theory University
• 2 Complimentary Books (Radical Confidence by Lisa Bilyeu and Principles by Ray Dalio)

Impact Theory is an Equal Opportunity employer. We celebrate and embrace diversity, and believe the strongest teams are from a broad tapestry of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment without regard to race, color, religion,