Content and Vertical Strategy Lead

About Pinterest:  

Millions of people across the world come to Pinterest to find new ideas every day. It’s where they get inspiration, dream about new possibilities and plan for what matters most. Our mission is to help those people find their inspiration and create a life they love. In your role, you’ll be challenged to take on work that upholds this mission and pushes Pinterest forward. You’ll grow as a person and leader in your field, all the while helping Pinners make their lives better in the positive corner of the internet.

Creating a life you love also means finding a career that celebrates the unique perspectives and experiences that you bring. As you read through the expectations of the position, consider how your skills and experiences may complement the responsibilities of the role. We encourage you to think through your relevant and transferable skills from prior experiences.

Our new progressive work model is called PinFlex, a term that’s uniquely Pinterest to describe our flexible approach to living and working. Visit our PinFlex landing page to learn more. 

Pinterest continues to see significant growth, development, and transformation. The company strategy is evolving and there is continued focus on increasing market share and driving the adoption of its highest priority advertising solutions across regions and verticals.  Pinterest is looking to build out a team of vertical content strategists to build and deliver targeted and effective content that highlights how Pinterest uniquely meets the needs of global advertisers and agencies.

As a Content and Vertical Strategy Lead, you will play a pivotal role in developing and executing content strategies for Pinterest’s Global Sales Organization (GSO). This position involves creating and distributing highly relevant content tailored to specific verticals, ensuring deep industry relevance and impact at the company, solution, vertical, and regional levels. In this role, you will also contribute to developing commercial insights that will be integral to a new sales methodology, enhancing the effectiveness and precision of sales efforts. You will collaborate with a multidisciplinary team, including strategists, designers, copywriters, producers, and project managers, to deliver targeted, insights-driven content that aligns with Pinterest’s key verticals and geographic priorities. Additionally, you will work closely with the Sales training team to ensure they are fully equipped to leverage this content effectively in their efforts.

Reporting to the Director of Content Strategy, Development & Governance, this role requires a strategic, creative, collaborative, and influential leader with deep full-funnel advertising industry expertise, who can drive creative content development, operational rigor, cross-functional alignment, and global, inclusive thinking.

This position is ideally based in New York City, Chicago or San Francisco.

 

What you’ll do:

Strategic Content Development

• Develop sales content strategy, including messaging, positioning, and value propositions tailored to business objectives, vertical, and regional needs. Identify content gaps, prioritize content development, and align resources.
• Develop deep understanding of key vertical and regional business needs, and highly actionable insights about how Pinterest is uniquely positioned to address those needs.
• Work with colleagues to navigate content production workflows.

Vertical Leadership

• Identify experts across the organization and work collaboratively across teams to build vertical best practices.
• Be the subject matter expert for the vertical / sector understanding industry business challenges and appropriately map to the relevantPinterest business solutions.
• Conduct industry analysis to stay informed about trends, competitive landscape, and emerging opportunities within the vertical, using these insights to drive strategic content initiatives.
• Translate complex industry data into actionable insights and strategic recommendations, enabling the creation of content that resonates with target audiences and supports Pinterest’s business objectives within the vertical.

Stakeholder Management

• Facilitate regular communication and collaboration among cross-functional teams, including Sales, Marketing, Product, and Leadership, to align on content priorities, objectives, and strategic direction.
• Actively engage with stakeholders to gather feedback on content needs and effectiveness, ensuring a continuous feedback loop that informs ongoing content optimization and strategic adjustments.
• Provi