Senior Product Manager, Revenue & Growth

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Your New Role...

CNN is looking for a Senior Product Manager to join our Revenue and Growth Product team.  As a Senior Product Manager, you will play a critical role in growing our new direct-to-consumer subscription products – with a focus on improvement engagement, reducing churn and increasing customer lifetime value.  You will work closely with our partners in engineering, product design, analytics and marketing to develop products and user experiences that drive subscriber engagement and retention. The growth of CNN’s digital business is a core element of WBD’s long-term strategy, and you will be part of the team that is driving this digital revenue growth.  

While your primary focus will be on driving retention and customer lifetime value, you will be part of the Revenue and Growth that is responsible for the overall health of CNN’s subscription business. The ideal candidate understands direct-to-consumer subscription businesses and has experience developing products, features and experiences that drive customer acquisition and engagement. If you have a customer centric mindset, thrive in a collaborative environment, are data driven and work with a sense of urgency – then this is a great role for you. 

Your Role Accountabilities... 

• Roadmap. Develop the subscription product roadmap, with a particular focus on retention, engagement and monetization opportunities. Identify high impact opportunities based on user needs and company goals, and translate opportunities into clear, prioritized, actionable product requirements.  

• Execution: Write user stories, manage the backlog and work closely with our engineering team to ensure that they understand product requirements and that the team is continuously delivering high quality features that address user needs and grow revenue.   

• Product Discovery and Experimentation. Help design and manage experiments to test hypotheses and optimize performance.  Partner with user research, design and analytics to drive product discovery research and analytics.  

• Data-Driven Decision Making. Use qualitative and quantitative data to develop a deep understanding of how users engage, what matters to them and their pain points, and use these insights to inform your product strategy.  

• Metrics: Partner with data and analytics team to define, report on and manage KPIs for subscriber engagement, r