Supervisor, Integrated Investment

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. 

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row.  

We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London, Toronto, and Germany.  Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements, Illva Saronno, and more.

 

 

 

YOUR ROLE

The Supervisor, Integrated Investment is a mid-level leader responsible for overseeing a team of media professionals and ensuring the successful planning, buying, execution, and performance tracking of media campaigns. This role blends tactical media buying expertise with team leadership and client-facing responsibilities. The Supervisor serves as a key liaison between internal teams and external media partners, ensuring operational excellence, strategic alignment, and continual campaign performance improvement. 

You will lead campaign development, guide junior staff, and provide senior-level support across a portfolio of accounts, while maintaining strong vendor relationships and driving innovation. At XM, it’s more than just doing the job, it’s about doing things the right way and living our values of Trust, Reason, and Happiness, day in and day out. 

RESPONSIBILITIES:

Campaign Tactical Planning & Execution 

• Translate media strategies into actionable investment plans aligned with client goals and audience insights
• Review and fine tune media plan recommendations for Director review
• Review and approve buys, authorizations, and placements created by junior team members
• Ensure all campaigns are executed on time, within budget, and in accordance with client expectations
• Manage the tactical mix of media channels (g., Linear TV, CTV, Digital, Audio, OOH, Social, Programmatic, Influencer, Content, Experiential) depending on campaign needs
• Work with the Planning, Analytics and Biddable team to ensure investments are data-informed and measurable

Client Management & Communication

• Serve as a day-to-day junior-level client contact for all campaign-related issues, optimizations, and strategic discussions
• Lead relevant client presentations and status meetings, articulating campaign performance, investment decisions, and recommendations
• Troubleshoot any campaign issues and provide timely resolutions and updates
• Partner with Planning Teams to align media investment with brand objectives and business KPIs

Vendor & Partner Relationships 

• Build and maintain strong relationships with media vendors and platforms
• Lead negotiations for optimal rates, value-adds, sponsorships, and inventory packages
• Stay updated on market conditions, media trends, and opportunities for innovation or test-and-learn campaigns
• Evaluate vendor proposals and recommend new partners or platforms to test

Performance & Reporting 

• Oversee and guide the creation of reporting deliverables by junior team members
• Analyze campaign performance data and extract actionable insights