Senior Manager Social Analytics - Data Science

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Our goal at Visa is to be the most creative and impactful data-led marketer in the world. We are on a journey to develop our data, capabilities and agency ecosystem to bring more effective and efficient business results to Visa. As part of this journey, we are building best-in-class systems, capabilities, organization and processes in support of Visa marketing. 

As a Senior Manager of Social Analytics within Global Insights & Analytics team, you will be responsible for Visa’s social data, insights, and analysis ecosystem. You will use various data sets sourced from native systems of social channels such as owned / organic data and paid data, while incorporating social listening and earned data to build the Visa’s social data storyline. 

You will contribute to content ideation, insight extraction, and data visualization work streams that will be shared across Visa’s organization at all levels and geographies globally. You will work closely with agency partners and technology teams to transform data insight delivery and integration to a new level, improving the marketing organization’s ability to track and optimize performance. A successful candidate will have experience evaluating various aspect of social performance and driving actionable insights to help influence later initiatives. 

Your responsibilities will include assisting analytics team on driving reporting updates and organizing task timelines, with the remaining to plug into content creation planning and informing the creative life cycle by supporting social listening insights and analytics center of excellence to inform Visa’s marketing strategy. You will be working on analysis and diagnosis of content performance, along with monitoring trends in KPIs and performance drivers and translate those data into actionable insights and recommendations. You will work closely with the Global Content & Distribution team to increase understanding of what works and what does not work in Visa’s social content, with a strong point of view of how strategies should evolve going forward. 

Responsibilities 

• You will support performance reporting and marketing intelligence for the full marketing organization. 

• You will bring consistency to reporting by leading rigorous data processes to aid in the automation of KPI reporting, dashboards, and other ad hoc reports. 

• You will support Visa’s Social Listening Center of Excellence by providing timely, accurate, and actionable insights 

• You will focus on improving operational excellence through identification and execution of initiatives that create efficiency, remove obstacles, or create improved processes 

• You will help manage external agency partners to ensure social listening is conducting according to best-in-class industry standards 

• You will stay abreast of best practices in social content / strategy and new applications. You will advise on the ideal ways and hacks to track and measure performance. 

• You will act as an internal & external point on contact to ensure seamless and timely reporting 

• You will collect Visa internal and industry benchmarks to add context to analysis 

• You will gain knowledge in performance attribution to business outcomes, global measurement implementation & standardization, and technology integration to aid in process automation.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

Basic Qualifications

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications

• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA