Senior Demand Generation Manager

Hello, We’re Built In
What We’re Up To
Built In is the only recruitment and employer reputation platform that helps companies measure and shape their reputation in AI search — so they can be visible, trusted, and chosen by top talent.   The talent market is being redefined by AI. As the HR tech space gets louder with new tools, the real shift is happening on the candidate side — by 2028, more candidates will use AI assistants like ChatGPT and Perplexity to discover and apply for jobs. Built In is the first to give companies the ability to manage how they appear in this new search landscape.   We already reach millions of tech professionals each month, and our 1,800+ customers — from breakout startups to Fortune 100 giants — partner with us to tell authentic stories about their cultures and attract top talent.    Now, with our new AI-powered reputation platform, we’re helping companies future-proof their employer brand and win in the era of intelligent search.   What You’ll Be a Part Of Built In is 14 years strong but operates with the drive and ambition of a startup. We move fast, stay close to our customers, and are unafraid to build what’s next. You’ll have the opportunity to shape how companies think about employer branding, redefine the playbook, and capture the next wave of demand.   You’ll be part of a team that values curiosity, accountability, and being good humans first. Our leadership team has worked together for years, building a culture rooted in trust, transparency, and shared success. If you’re looking to make an impact — to help customers embrace change, to own a new category, and to drive growth in a company built for what’s next — this is the opportunity for you.
Role Overview The Senior Demand Generation Manager will own the strategy and execution of Built In’s demand engine, with a focus on driving qualified pipeline through inbound, outbound, paid, nurture, and product-led growth motions. This role is responsible for turning intent and engagement into sales-ready demand through automation, experimentation, and close alignment with sales and product.

This is a senior, hands-on role for someone who can design systems, run programs, execute tactics and continuously optimize performance in a complex B2B buying environment.

What You Will Own

• Design and operate the full-funnel demand generation strategy across inbound, outbound, paid, email, and Product Led Growth signals
• Plan, execute, and optimize outbound demand programs that deliver warm, sales-ready prospects
• Build and optimize automated lead qualification, scoring, routing, and nurture programs
• Partner closely with sales to ensure demand programs align to account priorities, readiness signals, and conversion goals
• Translate product usage and intent data into scalable lifecycle and outbound programs
• Monitor performance across channels and continuously test, learn, and improve conversion and velocity
• Collaborate with Marketing Ops to ensure clean data, accurate attribution, and scalable systems

What Success Looks Like

• Increased volume and quality of sales-ready leads
• Faster speed to lead and improved conversion through the funnel
• Reduced reliance on cold outbound sourcing
• Clear visibility into what is driving pipeline and revenue
• Strong alignment and trust with sales partners

What We Are Looking For

• 5 to 7 years of B2B demand generation experience
• Proven success owning pipeline outcomes, not just channel execution
• Deep experience with marketing automation, lifecycle marketing, and lead management
• Strong paid media and experimentation background
• Comfort working with product signals and PLG-style inputs
• Highly analytical with the ability to translate data into action
• Experience partnering closely with sales and revenue teams
• Hands-on operator who can both design and execute

Our base salary range for this role is targeted at $145,000 to $160,000 per year. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate's skills, qualifications, experience and work location. The base pay range provided is subject to change and may be modified in the future.

All regular, full-time employees are eligible to enroll in Built In's benefit plans, beginning the first of the month after the first day of employment. Benefits information can be located at https://builtin.com/company/built-in/benefits.

What We Value

We’re revolutionizing tech recruitment. So we question everything,