Brand Manager, Sr. (Private Label)

Gopuff is seeking a Brand Manager, Sr. for its Private Label Business. This role is an exciting opportunity to help drive explosive growth in the new private label brand portfolio.  This role will be responsible for multiple aspects of the management of the existing private label products, such as marketing and promotional strategies and support, on app discoverability to drive awareness and trial, pricing, and more.  The opportunity and scope of ownership is broad, with the autonomy to build key support strategies for this business. The Sr. Brand Manager will work cross functionally, spanning teams such as  merchandising, supply chain, marketing, loyalty, and product.  An opportunity to create and build strong partnerships with vendors is another critical element.  The role will report to the GM of Private Label.

Responsibilities:

• Develop and manage a promotional strategy comprising seasonally relevant moments and broader brand building campaigns, all aligned with the profitability goals for the brands
• Build and execute against a private label support strategy created jointly with marketing partners that leverages and aligns to broader Gopuff loyalty and FAM initiatives 
• Partner with the product team to drive discoverability on the app experience, inclusive of key placements, search and browse initiatives 
• Own day to day management of launched private label items inclusive of retail pricing, cost and co-manufacturer partnership - in partnership with brand owners
• Deliver financial results aligned to the private label P&L, with KPI’s for top and bottom line assortment performance
• Own and drive promotional readiness, including the creation of an all-in marketing calendar
• Partner closely with the supply chain team on forecasting initiatives for all support levers.
• Own the recapping and analytics post campaign, implement test & learn strategies, all shaping the future promotional strategy for the brands.

Qualifications:

• Willingness to learn, be a self-starter, with a “get-it-done” attitude
• Bachelor’s degree is required (Marketing, Business or Economics is a plus)
• 6-8 yrs+ experience in retail, category management, CPG brand management is required (e-commerce is highly preferred)
• Have a broad view and knowledge of the private label industry and understanding of the competitive landscape and role of private label
• Strong analytical skill set with an ability to leverage Excel/Google sheets to build reporting and recaps
• Ability to lead a cross functional team of peers through the building and execution of a promotional strategy
• A detail-oriented, self-starter attitude with the ability to think critically and exercise independent judgment
• Strong collaboration, interpersonal and presentation skills, along with the ability to communicate effectively with others at all levels of the organization;
• Ability to establish and maintain strong relationships across the organization’s various departments.
• Ability to travel 10% - 20% depending on location

BenefitsWe want to help our employees stay safe and healthy! We offer comprehensive medical, dental, and vision insurance, optional FSAs and HSA plans, 401k, commuter benefits, supplemental employee, spouse and child life insurance to all eligible employees.*
We also offer*:-Gopuff employee discount-Career growth opportunities-Internal rewards programs-Annual performance appraisal and bonus-Equity program *Not applicable for contractors or temporary employees.
At Gopuff, we know that life can be unpredictable. Sometimes you forget the milk at the store, run out of pet food for Fido, or just really need ice cream at 11 pm. We get it—stuff happens. But that’s where we come in, delivering all your wants and needs in just minutes.
And now, we’re assembling a team of motivated people to help us drive forward that vision to bring a new age of convenience and predictability to an unpredictable world.
Like what you’re hearing? Then join us on Team Blue.
Gopuff is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.