Director of Digital Engagement and Social Media

Georgetown University comprises two unique campuses in the nation’s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.

Requirements

Job Overview

Managing the top tier, institutional social media accounts for Georgetown University - containing nearly 1 million followers - and providing guidance to nearly 200 university social accounts as head of the Social Media Working Group, the Director of Digital Engagement and Social Media, Office of Strategic Communications - Georgetown University is responsible for developing and executing the overall strategy for social media and engagement efforts at Georgetown University. This Director will serve as the institutional lead on social media, working collaboratively across the organization to create and nurture a unique "voice and personality" for Georgetown University on social media and align strategic priorities, ensuring a more cohesive brand identity. This position recognizes the importance of social media and digital engagement as the university works to communicate effectively to multiple audiences, and applies strategic thinking to the growth of the university’s digital footprint over many growing distribution channels.

As the lead on social media for the University, the Director will collaborate with staff, faculty and students to foster a thriving community across social platforms and integrate social media into various academic and business units, producing truly innovative digital experiences for Georgetown’s online audiences.  Position will be seen as a leader on best practices in new and emerging communications platforms and distribution channels. Additional duties include, but are not limited to:

• Monitoring social media and digital platforms for emerging issues, flagging and working with communications and university colleagues to respond as necessary

• Drafting, managing and approving day-to-day social copy and collateral, as well as general content creation across digital channels

• Presenting metrics from social media posts, as well as strategic guidance for the best presentation of materials

The Director will also oversee the Digital Media Associate who supports the university’s social media and digital engagement efforts.

Work Interactions

The position interacts with senior leadership to employ best practices; works closely with other colleagues in the Office of Communications and other communications staff and content producers across the university; and collaborates with colleagues in departments across the university to aggregate the social media resources to maximize effective communications. This position will coordinate with the Director of Editorial Services and Digital Content Producer and Web Editor to strategize on effective university content interesting to social media audiences, as well as methods for amplifying user-generated content on top-tier website.

Requirements and Qualifications

• Bachelor’s Degree

• Demonstrated ability to employ both the newest and established best practices in a rapidly developing field of digital communications is required. 

• 5+ years of demonstrated communications experience required.

• Understanding of digital measurement analytics required.

• Experience working in digital media space necessary.

• Strong understanding of social media platforms and strategies required.

• Working understanding of technical requirements to execute digital engagement practices required.

• Strong interpersonal skills required to work collaboratively across many departments.

• Experience with creative, design, and social media tools strongly preferred

• Ability to articulate rapidly changing practices and strategies to internal audiences without strong backgrounds in the space strongly preferred.

• Demonstrated ability to guide senior leadership in a rapidly developing space that many have not experienced is strongly preferred

• Experience and/or enthusiasm for website design and content creation, particularly with WordPress, strongly preferred

Work Mode Designation

This position has been designated as Hybrid