Senior Digital Analyst

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

What you’ll be doing:

• Lead day-to-day communications, data gathering, and driving key deliverables in the support of the Measurement Strategy for all assigned clients

• Lead the interpretation of all-cross channel models (MMM, etc.) and supporting analyses, connect to media strategy for recommendations, and align against client targets/goals

• Lead data-driven analyses and analytics projects aimed at driving our clients’ media and business outcomes and support the Client Partner team in the development of, and lead QA efforts around, client deliverables and begin to take on responsibility for incorporating findings into a broader client story

• Work with performance data via media platforms (e.g., Google, Meta), analytics systems (e.g., GA, Adobe), and especially advanced measurement tools/methodologies (e.g., MMM, incrementality testing) to deliver insights that optimize our clients’ media investment allocations

• Be a source of knowledge on analytics tools and offerings including keeping up to date with industry trends, services, and technologies

• Assist business development team by potentially joining pitches, helping create presentations for both existing and prospective clients, and educating internal teams on analytics services as needed

• Lead client calls and all other comms to manage Analytics engagement for top tier clients

• Lead periodic trainings and discussions about common client requests, and relevant new tools and technologies.

• Develop standardized processes and collateral to help streamline requests and new client work

• Assist Mgrs/Directors in the development of materials in support of their public-facing content and internal training content.

Requirements

• 3+ years of digital marketing analytics experience with 2+ years of team management experience. Master’s degree in Business (or a related quantitative field) is a plus.

• Strong knowledge of media and all digital channels: how channels function and how they work together, metrics that matter, common terminology, etc. (SEM, SEO, Social, OTT, etc.) and experience across various verticals (DTC Retail, CPG, B2B, etc.) and conversion types (e-commerce, lead gen, in-store purchases)

• Understanding of incrementality testing outputs to inform MMM models, create media recommendations, and inform clients’ experimentation roadmap.

• Strong analytical and data analysis skills, proficient with Microsoft Office (particularly Excel) 

• Experience working with media platforms (e.g., Google, Meta), analytics systems (e.g., GA, Adobe), and advanced measurement tools/methodologies (e.g., MMM, incrementality testing)

• Understanding of basic business and financial concepts (margin, COGS, NPV, LTV, etc.) and familiarity with basic statistical concepts such as regression analysis

• SQL experience a plus

• Experience in a client-facing role, with up to 10% travel to Tinuiti offices, client meetings, etc.

RevShare Based:

The hiring salary range for this role is $80,000-$90,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. 

Hiring salaries are determined through interviews and a review of education, experi