HPE Compute Software Marketing Manager

HPE Compute Software Marketing Manager

  

This role has been designated as ‘Remote/Teleworker’, which means you will primarily work from home.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

   

HPE is seeking a Compute Software Marketing Manager who will thrive in a dynamic environment, overseeing marketing efforts for HPE Compute Ops Management and HPE OneView software solutions. This role also involves close collaboration with the HPE Services team to enhance awareness and drive growth for these critical solutions within the HPE Compute business. You will participate in assessing the market, understanding customer needs and the competitive landscape, articulating our unique differentiation, and positioning software and solutions to new and existing customers. You will partner across the other marketing/comms functions, sales enablement and GTM/sales teams to define and help execute the go-to-market strategy while supporting various programs to meet targets. This role requires an experienced marketer who can create positioning and messaging, build marketing strategies and execution plans, develop marketing and sales support materials, and identify and capitalize on market trends.

Candidates should have experience with messaging AI as a tool for IT operations including AIOps and agentic AI. A continuous learner mindset is essential in this rapidly evolving environment, paired with the ability to contribute to the development of innovative principles and ideas.

Success will be measured by the development and execution of a comprehensive go-to-market strategy as well as measured growth of share across global theaters. You should be able to act as a functional manager within area of expertise but not manage other employees as a primary job function. You will work regularly with the sales force, customers, and partners to accelerate sales process. The position would also be responsible for reaching across other marketing and BU groups to contribute to a unified HPE software message. This is a teleworker role, open on location for the right candidate.

This is a global role.

Responsibilities include:

• Creation of awareness, demand generation, web collateral, customer presentations and other assets.
• Contribution to blogs and business / technology insight articles to publications.
• Leading projects that involve cross-functional coordination, providing integrated solutions and services.
• Developing deep understanding of the target audience by gathering insights about target personas, buyer needs and the purchase decision process.
• Supporting a global sales organization and partners as a subject matter expert.
• Working with customer reference team to develop customer references, testimonials and case studies for external and internal use.
• Evangelizing HPE’s Compute value proposition across direct and channel sales, events, and social media.
• Working with campaign and field marketing teams to execute global customer and channel facing programs to fuel demand-gen activities.
• Working with customers and prospects to ideate new industry innovations.
• Actively participating in customer executive briefings, sales quarterly business reviews and annual sales kickoff activities.
• Creating immersive storylines and experiences at annual end user and partner conferences, industry events and present and participate in presentations.
• Driving GTM strategy across sales, marketing and product.
• Understanding the competitive landscape of the market and collaborate with competitive teams to develop compelling competitive collateral.
• Briefing industry analysts and external reporters on key industry innovation trends.
• Affecting the strategy/direction of the product line/line of solutions based on a strong knowledge of management software and trends.
• Improving processes affecting your solutions and cross-functional collaborators.

Education and Experience Required:

• College degree in Marketing/Business/Technical