Coordinator Social Media - Full Time

Working closely with the Digital Marketing Manager, the social media coordinator will play an important role in driving campaigns and brand awareness through digital social media platforms. Primarily, this team member will help with capturing content for all platforms and helping develop a calendar of scheduled content in tandem of supporting paid media efforts. This position will also be responsible for our response to Social via our platform. This position acts primarily as digital support through social efforts. As part of our overall Social Media efforts this position will also be responsible for several marketing projects that include film production, overall core program creation and implementation, and large promotional projects. Hours might differ from a traditional 9-5 based on the need for capturing content. Will also be responsible for answering guest questions through multiple social platforms.

Core Responsibilities:

• Manage social media accounts on multiple platforms like Facebook, Instagram, Tik-Tok, LinkedIn, Twitter, etc.

• Own scheduling of content calendars, posting/tweeting to ensure messaging is deployed/posted as per the schedule and is consistent with brand initiatives.

• Explore new and emerging social platforms to identify new opportunities to clients

• Serve as a direct point of contact for all social client communication.

• Run social media contests/giveaways.

• Explore influencer outreach opportunities and assist with managing influencer campaigns.

• Have a solid understanding of KPI’s in order to prepare and present monthly reports and insights to clients.

• Provide recommendations to clients and management clearly and intelligently.

• Work closely with the marketing team and direct supervisor to create and execute social campaigns that help to drive engagement, clicks, likes, shares and builds and nurtures our target audience.

• Work collaboratively with creatives, client service leads, and other colleagues to inspire and create the best work for clients and pitches.

• Serve as a project manager for film production, overall core marketing program creation and implementation, and large promotional projects.

• Support management as needed.

Qualifications:

• 2 + years of experience directly managing social media accounts for a business or degree in business related field.

• Develop strong working relationships with social vendors to stay up to date of new advertising offerings and opportunities.

• Experience building, managing, and optimizing multiple content calendars and/or projects simultaneously.

• Understanding of social branding and can show real-world examples.

• Ability to back up strategy and recommendations with meaningful data.

• Experience generating granular monthly reports for clients.

• Strong organizational and planning skills, and keen attention to detail.

• Excellent communication skills, both written and verbal.

• Experience using social media management tools such as Falcon, Sprout Social, or other social planning software a plus.

• Ability to discuss strategy face-to-face with clients and recommend the best solution on the fly.

Physical Demands:

• Work is performed in a climate-controlled office setting.

• Work requires travel to attend meetings, trade shows, and conferences. 

• May be required to work evening, weekends, and holiday shifts.

• Must be able to work in a fast-paced, high-demand environment.

• Strength sufficient to exert up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects and/or move up to 40 pounds occasionally.  

• Sedentary work: involves sitting most of the time.  Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.

• Physical activities that apply to the essential functions of the position are balancing, stooping, kneeling, crouching, reaching, pushing, pulling, lifting, grasping, talking, hearing, and repetitive motions.

• Hearing sufficient to hear conversational levels in person, via videoconference and over the telephone.

• Speech sufficient to make oneself heard and understood in person, in front of groups, in meetings, via videoconference and over the telephone.

• Visual acuity that meets the requirements of the position: The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; trans