Associate Director, Digital Video

At a glance:

This is a mid-senior level advertising agency position. The position’s primary focus will be helping lead our Digital Video media practice by developing holistic digital video strategy and tactical recommendations in partnership with our Media Investment teams.

The Associate Director, Digital Video, will help evaluate, recommend, launch, measure, optimize, and grow our work in this vertical, while also assisting with cross-training and agency education as our team evolves. Experience with client-facing interaction, video media buying, programmatic platforms, industry trends, measurement and attribution, and the workflow within the digital video universe will be important for success in this role.

While this is a remote position, periodic travel and accommodating meetings in different time zones is expected.

What does an Associate Director, Digital Video do at Rain the Growth Agency?

Serve as an account and team lead within our Digital Video Planning practice area.

Lead campaign management and strategic direction across key media accounts

• Develop and implement digital video advertising strategies on behalf of our client partners.
• Develop performance and brand-building media recommendations while partnering with the cross-channel planning team.
• Utilize process and planning tools historical performance data, and best practices specific to the client and industry to identify the best investment allocations within media campaigns.
• Take an innovative approach to media plan development, efficiently capturing strategic target audiences, platform execution strategies and the integration of artificial intelligence.
• Adopt a performance marketing mindset: monitor campaign performance and pacing using dashboard reporting, looking for optimization opportunities using a methodical framework to achieve goals and maximize results.
• Establish consistency in approach to strategy, investment, optimization and measurement across digital video initiatives.
• Ensure accounts are QA compliant with our established media activation process.
• Partner with creative team on best practices and help spearhead new creative solutions for clients, including DCO initiatives.
• Develop case studies highlighting agency innovation and successes.

Develop partnerships with internal teams and our external vendors

• Vet new platforms/partners and develop agency relationships.
• Align programmatic initiatives with broader marketing and business objectives.