Customer Marketing Manager

 

About AvePoint

AvePoint is the global leader in data protection, unifying data security, governance, and resilience to provide a trusted foundation for AI. More than 28,000 customers rely on the AvePoint Confidence Platform to secure, govern, and rapidly recover data across Microsoft, Google, Salesforce, and other cloud environments. With a single platform for lifecycle control, multicloud governance, and rapid recovery paired with clear ownership across the business, we prevent overexposure and sprawl, modernize legacy and fragmented data, and minimize data loss and interruption. Our global partner ecosystem includes approximately 6,000 MSPs, VARs, and SIs, and our solutions are available in over 100 cloud marketplaces. To learn more, visit www.avepoint.com.

At AvePoint, we are committed to investing in our people. Agility, passion and teamwork set us up to do our best work and foster a culture where you are empowered to craft your career, make an impact, and own (y)our future. Unleash the power of you!

 

Overview

The Customer Marketing Specialist sits on AvePoint’s Demand Generation team and plays a critical role in turning customer trust into measurable growth. This role owns the execution and optimization of major customer programs, including the Customer Confidence Program—AvePoint’s flagship customer storytelling and advocacy initiative—while partnering closely with Customer Success, Product Marketing, Sales, RevOps, and Field teams to activate customers as proof points, advocates, and revenue accelerators. 

This person helps move customers from confidence to championship by embedding real customer outcomes into campaigns, sales motions, and expansion plays. The role blends customer storytelling, campaign execution, and revenue alignment. 

Key Responsibilities 

• Working with the Brand and Comms team managing intake, prioritization, and execution of customer stories (video, written, testimonial, reference) 

• Owning the Customer Confidence Program and its entirety to ensure consistent social proof, storytelling, and messaging across global groups. 

• Working closely with our Lifecycle Marketing Manager and Sr Manger of Demand Gen to identify key projects that will drive pipeline and customer innovation 

• Partnering with Sales and Customer Success to identify high-impact customers aligned to priority accounts, active opportunities, and vertical plays 

• Project-managing stories end-to-end: discovery → narrative → approvals → production → activation 

• Ensuring customer content is positioned as thought leadership and mission impact, not product promotion 

• Navigating legal, compliance, and approval workflows to remove friction and scale participation 

• Delivering advocacy assets in campaign-ready formats that can be reused across digital, ABM, events, lifecycle, and sales enablement 

• Embed customer proof into integrated Demand Gen campaigns (digital, ABM, events, webinars, content) 

• Support late-stage sales motions with customer assets such as case studies, references, testimonials, and peer validation 

• Partner with Product Marketing to align customer confidence stories to key solutions, use cases, and GTM priorities 

• Work closely with Sales, Field Marketing, and ABM teams to support strategic accounts and deal acceleration 

• Partner with Lifecycle and Digital teams to incorporate customer proof into nurture, email, and paid programs 

• Align with Customer Success to ensure initiatives are customer-first, value-driven, and mutually beneficial 

• Contributing to customer education programs and providing opportunities to create forums for existing customer advocacy 

 

Measurement & Optimization 

• Track and report on program performance, including pipeline influence, opportunity acceleration, and engagement 

• Analyze which customer sto