Media Buyer, Digital
MediabrandsAbout the role
Business Overview
Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients’ investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.
Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.
Position Overview
The Media Buyer, Digital develops, recommends, executes and evaluates digital media plans from inception to completion with oversight from a Media Manager. The Buyer works closely with the Manager and/or Senior Buyer to develop a plan that meets client’s budgets and objectives with clear rationale.
Responsibilities
- Attend partner meetings, maintain rapport, and provide clients with research data and media information
- Collaborate with team members to develop and manage digital media plans, providing guidance to associates
- Mentor and train associates, ensuring strategy integration into media choices
- Conduct industry research using various media tools and develop RFPs with media partners
- Continuously seek real-time opportunities to keep clients competitive and develop industry and partner POV's
- Oversee production timelines, creative development, and campaign implementation.
- Evaluate partner proposals, negotiate plan details, and manage budget allocation and optimization
- Secure competitive marketplace pricing, foster strong media partner relationships, and apply knowledge of investment strategies
Required Skills and Experience
- Experience with campaign management/ad serving technology and third party market research tools such as DCM, comScore Media Metrix, Nielsen NetView, @Plan, and/or eMarketer
- Proficient understanding of accounting principles, data analyzing, and market research; knowledge in media math
- Excellent written and verbal communication skills
- Solid negotiating skills and experience collaborating with Strategy and Planning teams
- Proficient in Microsoft Office, specifically Excel and Word
- Proficient with MediaOcean Prisma or equivalent Inventory Management system
Desired Skills and Experience
- Able to work as part of a team in a deadline-driven, high-pressure environment
- Strong written, verbal communication, negotiation, and presentation skills
- 1+ years of Media experience. Preferably as an Investment Associate
- Proven problem solving ability
- Detail-oriented with exceptional organizational skills and multi-tasking capabilities
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for empl
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