Content and Campaigns Manager - Enterprise Communications

Job Summary:

As a Content and Campaigns Manager, you'll drive inspiring and purposeful communications that boost employee engagement, effectiveness, and business outcomes. This role involves developing and executing strategic campaigns, creating compelling content across channels, and collaborating with stakeholders to enhance employee visibility and engagement. We seek an experienced strategist with a background in People and Culture-focused corporate campaigns and content creation. Strong multi-channel communication skills, including internal, crisis, and executive communications, are essential.

Responsibilities:

• Develop and implement storytelling strategies, corporate campaigns, and content that highlight positive elements of NetApp's company culture and the value of employee offerings
• Lead the development and execution of comprehensive corporate campaigns aligned with brand objectives, leveraging market research and competitive analysis
• Plan and coordinate campaign timelines, resources, and deliverables for successful implementation
• Use employee feedback and data to inform message development and execution
• Monitor campaign performance metrics and optimize strategies as needed; identify opportunities for innovation and differentiation
• Support transformation communications programs that inform, develop knowledge, inspire, and engage employees
• Collaborate with internal stakeholders and the Integrated Communications team to develop internal and external communications materials
• Create high-quality, engaging content for diverse channels
• Utilize various communication channels, tools, and forums to ensure employees have access to relevant information

Requirements:

• 8-10 years of experience in internal/employee communications, public relations, corporate communications, or writing/editing
• Experience in employer brand content strategy and articulating employee value proposition
• Familiarity with People/HR concepts, including employee experience/engagement, DEIB, total rewards, wellness, change management, leadership, learning, workplace experience, and talent enablement management
• Strong strategic thinking, data-driven execution, organization, program/project management, and content development skills
• Experience contributing to business goals through strategic communications in large, complex organizations
• Excellent written and verbal communication skills, with the ability to simplify complex ideas into stories and visual concepts
• Deep understanding of modern communication tools, including videos and podcasts
• Flexible and resilient problem solver with the ability to manage sensitive situations and work cross-functionally
• Experience in transformational programs and change management preferred
• Proficient in Microsoft Office Suite

Education:

• Bachelor's degree in communications, marketing, or related field

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Compensation
The base salary range for this position is $161K - $227K and will be determined by the candidate's location, qualifications, experience, and education. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.