Product Marketing Manager II - Drinking Water

The Company

Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We’re a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow.

Named by Newsweek as One of America’s Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today’s leading international suppliers of plumbing and water delivery solutions.

Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe.  We hope you’ll visit our website and learn more about Zurn Elkay at zurnelkay.com.

If you’re ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family!

If you are a current employee, please navigate here to apply internally.

The Product Marketing Manager II owns the upstream portion of the product journey to market by leading and executing the product positioning and strategic development of the growth plan through new product development. This position leads collaboration with cross-functional teams to create effective marketing campaigns and develop product positioning strategies that drive business growth.

This role is located in Milwaukee, WI. 

Key Accountabilities

• Develop and execute marketing growth plan for the Drinking Water product category/business unit with insights from product management, channel marketing and sales, directly contributing to revenue growth targets.

• Lead brand strategy for the Drinking Water product category/business unit, including positioning, value proposition, and competitive differentiation.

• Own new product launch execution from concept to market, including go-to-market strategy, messaging, and sales enablement tools.

• Drive measurable business outcomes including market share growth, product adoption rates, and revenue contribution through strategic marketing initiatives.

• Establish and track KPIs for marketing campaigns and product launches, ensuring data-driven decision making and accountability for results.

• Lead cross-functional collaboration between product, marketing, sales, and creative teams to ensure alignment on market strategy and customer needs.

• Establish and analyze market intelligence, including competitive benchmarks, customer insights, and industry trends to inform strategic decisions.

Skills and Competencies

• Strong business acumen with a strategic mindset and ability to influence cross-functionally and upwards, as well as challenge the status-quo. Absorbs information quickly; classical marketing analytic skills, i.e. consumer and market research, along with volume, price and profitability trend analyses, and program-effectiveness evaluations.

• Exceptional interpersonal and presentation skills are essential to interact effectively with all organizational levels

• Strategic leadership - Ability to set direction and influence without direct authority.

• Flexibility - Ability to pivot quickly based on dynamic market changes. Ability to work with changing priorities.

• Customer focus – Builds strong customer relationships and delivers customer-centric solutions

• Drives results – Consistently achieves and exceeds targets, even under challenging circumstances

• Instills trust – Gains the confidence and trust of others through honesty, integrity and authenticity. Ability to be a team player. Projects and programs require substantial cross-functional work within the Company.

• Persuades – Uses compelling arguments to gain the support and commitment of others. Must be an intent listener and a persuasive communicator. Written communications includ