Senior Manager - Omnichannel Marketing - Cardiovascular

Career Category

Sales & Marketing Operations

Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Senior Manager, CV-Repatha Omnichannel Orchestration, Modular Content Operations, Search / GEO & AI Answer Engine

What you will do

The Senior Manager, CV / Repatha Omnichannel Marketing evergreen posting is designed to identify exceptional candidates for multiple Senior Manager opportunities supporting the CV / Repatha omnichannel team. Candidates may be considered for one or more roles across Omnichannel Orchestration, Modular Content Operations, and Search / Generative Engine Optimization (GEO) & AI Answer Engine.

These roles will help CV / Repatha move from channel-by-channel execution to a more audience-first, signal-informed, content-enabled, and measurable omnichannel operating model. The selected leaders will partner across brand, Cardiovascular Specialist (CSS), Primary Care Provider (PCP), Global Commercial Capabilities and Innovation (GCCI), Medical, Legal, Regulatory, Compliance, Privacy, Analytics, Technology, Field, agency, and enterprise platform teams to translate approved strategy, customer insights, content needs, engagement signals, and enterprise capabilities into practical business action.

Depending on role alignment, the Senior Manager may focus on one or more of the following areas:

• Omnichannel Orchestration:
  Translate audience priorities, customer barriers, field needs, engagement signals, route logic, suppression rules, and measurement needs into coordinated experiences across field, CRM, web, paid media, events, access, and support. This role helps define what signal matters, what approved content is needed, which route should respond, and what should scale, stop, or be optimized.
• Modular Content Operations:
  Help build a scalable content supply model that moves CV / Repatha from one-off asset development to quarterly Job Initiation Briefs (JIBs), modular content planning, claims-linked content components, MAC-ready submission matrices, content reuse, metadata discipline, and faster downstream adaptation across web, CRM, field, paid media, and answer-ready content needs.
• Search, GEO & AI Answer Engine:
  Help CV / Repatha become more findable, credible, and useful across traditional search, AI search, answer engines, RepathaHCP.com, Repatha.com where applicable, Ostro, and emerging digital answer environments. This role translates customer questions, query themes, citation insights, answer gaps, and content discoverability learnings into approved content, web, analytics, and omnichannel recommendations.

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. Across all roles, the ideal candidate is a commercially grounded, digitally fluent builder who can influence across a matrixed organization, translate enterprise capabilities into practical marketing requirements, operate with strong compliance judgment, and help teams adopt new ways of working with clarity and accountability.

These roles are not traditional channel traffic roles. They are future-facing omnichannel marketing roles built for leaders who can connect brand strategy, customer insight, content systems, AI-enabled capabilities, engagement signals, measurement, and cross-functional execution into simpler, more useful experiences for healthcare professionals, patients, caregivers, and practice teams

Basic Qualifications:

•            Doctorate degree and 2 years of Marketing, commercial, digital, analytics, content, operations, or related experience

•            OR Master's degree and 4 years of Marketing, commercial, digital, analytics, content, operations, o