Growth Marketing Creative Producer

Brightside Health delivers life-changing virtual mental healthcare to everyone who needs it. We are powered by proprietary AI, purpose-built technology, a world-class clinician network, and a care model that rivals the best of in-person treatment. Using precision psychiatry and leading-edge therapeutic techniques, we’re able to improve outcomes for those with mild-to-severe clinical depression, anxiety, and other mood disorders. Our innovative approach has earned recognition from leading publications such as Healthline, Fortune, and Forbes, naming us 'Most Comprehensive,' and 'Best Online Therapy for Anxiety and Depression.'

We take an action-oriented, purposeful approach with everything we do and seek out team members who value collaboration and thoughtful prioritization. As a result, our organization is looking for the brightest and most innovative talent in the industry. We can promise you that, as a member of the Brightside team, you’ll have the opportunity to collaborate alongside smart and driven people while growing your professional skills.

We are looking for a Growth Marketing Creative Producer to fuel our performance marketing engine with a steady stream of high quality, insight-driven creative. You’ll partner closely with the performance growth marketing and creative teams to keep our content pipeline moving and our messaging sharp. This role includes both research and production; a portion of your time goes into understanding what makes our audience(s) unique, and the remainder goes into turning those insights into resourceful, high-performing assets. Ultimately, this role will help Brightside reach more people who need mental healthcare by making sure our creative resonates.

What you’ll be doing as Growth Marketing Creative Producer:

Research & Insights (25-50%)

• Analyze the performance of existing creative to understand what is working and not working in the market
• Track competitor messaging and creative trends across the behavioral health and broader DTC healthcare landscape
• Mine intake data and free-text fields for language, pain points, and patterns that can directly inform creative
• Stay plugged into social media trends and platform shifts (TikTok, Instagram, Reels, etc.) to spot what’s resonating in real time
• Build and refine audience archetypes, personas, and segments to guide performance marketing direction

Asset Production (50-75%)

• Translate research and audience insights into creative briefs and concepts 
• Produce a steady cadence of 5–10 new assets per week across formats including video, UGC-style content, static, and more
• Use AI tools and other modern production tools to move fast without sacrificing quality
• Manage multiple deliverables at once, prioritizing based on performance data and business needs
• Partner with performance marketing to test, iterate, and double down on what’s working

Requirements:

• 3+ years focused on content marketing specifically, including hands-on experience overseeing organic social and other owned content channels
• Bring a pragmatic mindset, caring more about performance and resonance than polish for polish's sake
• Roll up your sleeves as a genuine doer who gets things done
• Use AI and other modern tools to produce creative work efficiently
• Stay genuinely curious about people, including what motivates them, what resonates with them, and why
• Bring hands-on creative production experience, such as video editing or content creation
• Lean on data to guide creative decisions, pulling insights from surveys, intake data, and performance metrics
• Manage complexity across multiple projects and formats while thriving in a fast-paced environment
• Care deeply about mental health and feel energized by mission-driven work that actually changes lives
• Social media power user with a pulse on trends

Benefits:

• A competiti