Regional Director

Job Description  

 Regional Director 

Job Summary: 

The Regional Director’s primary responsibility is to sell Provation Clinical Documentation software solutions (Provation MD & Provation Apex) to healthcare facilities that perform Gastroenterology (GI) procedures. 

Duties & Responsibilities: 

Achieve Sales Quota  

• Develop and execute sales strategies to open, advance, and close Provation Apex customer migration and new sales opportunities in customer and prospect accounts 

• Perform value-based selling of Provation Apex solution in a consultative, professional manner 

• Meet target Sales Productivity Key Performance Indicators (KPI's) for assigned sales activities 

• Lead & manage customer proposal & negotiations process consulting with sales leadership 

Strategically Manage Customer Relationships 

• Identify key buying influencers within accounts to determine processes, budgets, and timelines 

• Develop, build, and strengthen relationships with executive level stakeholders 

• Actively facilitate customer engagements to understand each customer’s unique organizational strategies, initiatives, and challenges 

• Establish a scheduled, routine, and predictable customer communication cadence 

• Listen and use critical thinking to evaluate each customer’s current state of Provation.  Provide recommendations to optimize and advance the use of Provation 

• Communicate customer feedback on existing and new products to internal stakeholders including internal Product, Technology, and Commercial stakeholders 

• Participate in GI market and customer trade shows, user groups, and education events 

Actively Manage a Sales Funnel 

• Successfully manage the sales cycle from lead-to-close to drive growth within assigned territory 

• Maintain a healthy pipeline of customers and prospects focusing on size, speed, shape, success 

• Accurately manage monthly/quarterly forecasts and rolling 12-month territory pipeline using Provation Sales Milestone Process and Customer evidence. 

Engage and Educate an Assigned Market 

• Build and generate market demand for the Provation Apex solution   

• Opportunistically identify and cultivate new business opportunities 

• Partner with clinical/technical solutions consultants to provide consultation and demonstrations 

• Utilize sales enablement tools and collateral to support funnel management & territory needs  

• Collaborate with Provation implementation team to ensure existing customer challenges and current state vs. desired future state workflow is understood & achieved with Provation Apex 

Maintain working product and market knowledge 

• Acquire and maintain comprehensive product solution knowledge  

• Stay current regarding competitive intelligence and solutions in relation to Apex 

• Learn & understand major market trends & associated Apex improvement opportunities 

Sales administration 

• Meet Salesforce usage and reporting expectations as defined by Sales Leadership 

• Assist current customers with existing invoice and contract questions and needs 

• Follow up on marketing qualified leads and conduct research to identify potential opportunities