Customer Data Strategist

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

Job title: Customer Data Strategist

What you'll build:

The Customer Data Strategist partners closely with subject matter experts, marketing, sales, and technical stakeholders, advancing customer, account, and audience data capabilities across the marketing technology ecosystem. This role requires both functional marketing knowledge and technical data expertise, with hands-on experience across marketing data platforms and orchestration tools.

The ideal candidate combines a deep expertise in marketing data, customer identity, account intelligence, and journeys with the ability to translate business objectives into scalable data solutions. They understand the end-to-end customer data lifecycle - from acquisition and enrichment to identity resolution, segmentation, activation, and measurement – and can effectively navigate both strategic planning and hands-on execution.

This role requires a well-rounded data strategist who can operate across multiple domains while maintaining clear boundaries, governance standards, and long-term vision.

• Customer & Account Data Strategy: Partner across organizations to maintain customer, account, contact, and profile data, inclusive of data quality standards, governance frameworks, and operational processes. This includes driving alignment across stakeholders to ensure consistent customer and account usage and definitions.
• Contact & Account Intelligence: Work across platforms including 6sense, SAP CDP, Marketo, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Adobe Customer Journey Analytics (CJA), and MDL (Databricks) to assist with account-to-contact matching methodologies and ensure consistent customer and account definitions across platforms. Help maintain data models and schemas, and ensure data is consistently represented.
• Lead Capture & Form Strategy: Connect the dots between data initiatives to maximize the customer experience and the data collection needs to progress contacts for data acquisition. Drive improvements in data collection quality and downstream usability.
• Data Analysis: Analyze customer data to support testing, optimization, and data-driven decision-making. Monitor key data health metrics and champion continuous improvement.

What you bring:

• 8+ years of experience in digital marketing with a focus on marketing operations, customer data, and marketing technology
• Proven experience developing and implementing customer, account, and audience data strategies in complex enterprise environments
• Strong understanding of customer identity, data governance, and marketing data architecture
• Experience at the intersection of business strategy, marketing operations, and technology
• Deep understanding of customer data ecosystems, identity resolution, data modelling, and data governance principles
• Experience with 6sense, Bombora, G2, Trustradius and integrate
• Involvement with Adobe Marketing solutions is a must, specifically with Adobe Experience Platform (preferred), Adobe Audience Manager, Adobe Analytics (preferred), Adobe Target (preferred), Adobe Customer Journey Analytics (ideal), and Adobe Journey Optimizer B2B (preferred)
• Knowledge or understanding of digital advertising, including Data Management Platforms (DMPs), Customer Data Platforms (CDPs)
• Proficiency in working in data lakes, especially Databricks and the SAP HANA ecosystem
• An interest in and knowledge of marketing technology and digital marketing tactics and best practices
• Willingness to grow and learn in a highly demanding, fast-paced organization
• Global marketing experience in a highly matrixed, cross-cultural, international company is a plus
• Excellent written and verbal communicatio