Director, Global Campaign Program

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

The Global Campaigns team drives revenue growth and enduring preference for Workday by delivering impactful global campaigns that differentiate our products to our prospects and customers, demonstrating how they can gain competitive advantage in a changing world.

About the Role

Workday is seeking a Director, Global Campaign Program, to support the global campaign management practice at Workday. In this role, you will lead the teams responsible for implementing our global campaign framework and methodology, driving the campaign planning, globalization, and deployment of centralized campaigns across the regions we support throughout NA, EMEA, and APJ. The ideal candidate possesses a strong background in integrated campaigns, values the importance of building relationships with regional marketing partners, builds strong teams, and has extensive experience in campaign management and operations. This role will report to the Sr. Director, Global Campaigns.

Specific Responsibilities include:

• Drive the implementation of our evolving global campaign framework, making continuous optimizations based on data, learnings, and regional feedback.

• Lead and inspire a global team of world-class operational marketers across global campaign enablement, operations, and campaign planning (including people leaders), developing an inclusive and trusting culture by providing mentorship, guidance, and growth paths for all.

• Coordinate and collaborate regularly with regional teams to understand their needs, and  localize campaigns based on specific market nuances.

• Build operational processes that support true integrated global campaign rollouts, driving connections across content and channels within the 17 markets our global campaign engine supports.

• Guide global campaign organization as a thought leader, ensuring we always lead with a global-first mindset throughout the campaign planning processes for the programs and assets we launch.

• Partner with global teams across PMO, digital, automation, media, and third party agencies to drive exceptional operational processes that increase speed to market, and ensure transparency in campaign timelines, processes, and regional asset availability, setting our campaign channel optimization teams up for success.

• Implement project management best practices to optimize efficiency, effectiveness, and flawless execution.

• Utilize data and analytics to measure global campaign performance, identify areas for improvement in our model, and make data-driven recommendations for optimization.

About You

Basic Qualifications:

• Experience leading global teams and implementing global campaign models for a large enterprise high-growth SaaS company.

• 10-12+ years of experience, including 5+ years of people leadership.

• A track record of building and leading high-performing teams at the Director+ level.

Other Qualifications:

• Bachelors degree or equivalent.

• Willingness and availability to work across timezones with partners in our regions abroad.

• Strategic mindset with the ability to work across all levels of the organization including executive leadership, while also comfortable rolling up your sleeves to work through the details.

• Operational mindset, with a high caliber for detail-oriented execution.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific