Associate Brand Manager, Benefiber
HaleonAbout the role
Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
As a valued member of Marketing team your responsibilities will range from planning, implementing, analyzing and optimizing all promotion marketing activities including in-store displays, FSIs, dFSIs, Shelf Talk, review generation and sampling ensuring these down the funnel activations are in synch with overall brand strategies and goals. You will be leading continuous improvement across all these areas and looking for opportunities to drive increased sales lift for each class of trade.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Assist in the development of short- and medium-term brand strategies for Benefiber
Support Social Connected Commerce to drive consumers down the purchase funnel
Measure performance and identify drivers and drainers across the business to drive marketing effectiveness and consumption growth.
Partner with cross functional teams to deliver best in class forecasting
Develop strategies, tactics, and lead execution of national brand programs, including consumer promotion, social media, digital ecosystem management, and shopper programs designed to engage consumers at retail.
Develop and manage all packaging graphics updates
Help drive e-commerce strategy and tactics in line with brand strategy
Help execution of robust innovation pipeline
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Bachelor's degree in business and/or marketing.
2+ years prior industry experience in consumer product goods (CPG) or pharmaceutical
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
MBA
Demonstrated analytical ability to understand and report data to drive business decisions.
Previous experience working with and/or managing vendors
Prior experience in the following areas: Revenue growth management, route-to-market planning and analysis, category or shopper marketing, CPG sales, profit and loss analysis and performance against plan, brand/package contribution, brand portfolio management, and changes in packaging.
Project Management Experience
Digital Marketing Experience
Commercialization Experience (New Item Launch Experience)
Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering. The salary range for this role is: $ 101,079 - 135,401 USD + 12% bonus
Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities ar
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