Senior Associate, Commerce & Retail Media

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.   We are champions for meaningful progress, and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding, and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu. 

Job Description

dentsu is looking for a Senior Associate, Commerce & Retail Media to support a large CPG client. Reporting into the Sr. Manager, Commerce and Retail Media, the Senior Associate will demonstrate the ability to report and optimize client marketing campaigns across Instacart, GoPuff, and other retailers and retail media networks in the search and shopper space. You will play an essential role on client teams to build and execute large-scale campaigns and tests that deliver on our strategy for the client. You will deliver reporting, insights, and projects in a timely manner and within budget plans supporting the team with flawless execution.

You Will:

• Manage ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and our client's goals.
• Execute retail search and display/shopper campaigns, including account setup, campaign builds, daily optimization, bid strategy development and budget pacing.
• Assist with media plan creation from visual aids to detailed descriptions of partners and strategy.
• Interpret performance reports to provide actionable insights and analysis.
• Ensure campaigns are run to agreed upon best practice guideline.
• Assist and attend both internal and external weekly calls and meetings with clients and vendors. 
• Collaborate across our client team and channels.  

Qualifications

• At least 2 years digital performance marketing experience in ecommerce / retail search, paid search, PPC or 1+ years managing large-scale, complex ecommerce campaigns.
• Experience managing budgets, meeting KPIs and informing KPI goals.
• Instacart knowledge preferred.
• Agency experience a plus.
• Working knowledge of bid management platforms preferred (Pacvue, Skai, etc).
• Strong excel skills and analytical mindset, with the ability to identify trends and insights through data analysis.
• Enthusiasm for performance marketing, new platforms and the exciting world of eCommerce and emerging platforms.
• Strong personal, organizational, communication and prioritization skills with a strong attention to detail.
• Enjoy learning new platforms, skills and analyzing data and working with agility and learning more about retail media capabilities.
• Bachelor's degree preferred.

Additional Information

The anticipated salary range for this position is $51,000 - $80,000. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu